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Associate Director, Media Research
ZenithOptimedia
New York, NY, United States
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Company Description
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
Job Description
Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy
• Primary lead for brand and consumer research analysis that yields unique insights and opportunities
• Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results
• Support audience analytics activities including developing precision audience recommendation for campaigns and mining target audience data for relevant and actionable insights
• Collaborate with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges
• Leverage social listening to define category, consumer, brand and competitive landscapes
• Proactively educate internal and external clients on research, tools and approaches
• Command expertise in media concepts, terminology, media math and media plan execution
• Help answer client questions, create client-ready presentations and present at client meetings
• Develop research approaches to address complex research and measurement challenges
• Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
• Support measurement execution focused on ad/media effectiveness, brand health and consumer behavior that capture campaign performance, inform optimizations and impact future plans
• Oversee integrated in-campaign performance analysis across media, brand and business metrics
• Communicate opportunities, learnings and recommendations with authority and credibility
• Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge
• Demonstrated critical thinking and problem solving abilities
• Willing and able to learn in a fast-paced environment with a strong ability to multi-task and meet deadlines
• Expertise in applying data to solving business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation
Qualifications
• 3+ Years media research and/or planning experience at an agency or content company. Agency preferred.
• Advanced MS- Word, Excel and PowerPoint proficiency
• Excellent analytical, written and communication skills
• Working knowledge of media research sources and terminology across multiple media sources
• Experience using data and deliverable software across media channels for research purposes, including Nielsen, MRI, GWI, comScore, NetBase, and others.
• Undergraduate degree required, post graduate a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.