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Associate Director, Media Research
ZenithOptimedia
New York, NY, United States
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Company Description
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
Job Description
As the AD of Media Analytics at as a consultant to strategy/planning teams on tools (how to use them), research/data (what data to use for specific brand questions), and market analyses (reporting on changes in the ad expenditure and media consumption landscape).
Market/Media Analyses
• Collaborate with senior management to write agency’s worldwide publications:
• Quarterly Ad Expenditure Report
• Market Media Fact Book (1x a year in Q3/Q4)
• Media Consumption Forecast (1x a year in April)
• New Media Forecast (1x a year in Q4)
• Luxury Ad Forecast (summer time)
• Prepare customized client presentations, evaluating and presenting insights on the current media landscape and media usage metrics
Qualifications
• 3+ Years media research and/or planning experience at an agency or content company. Agency preferred.
• Advanced MS- Word, Excel and PowerPoint proficiency
• Excellent analytical, written and communication skills
• Working knowledge of media research sources and terminology across multiple media sources
• Experience using data and deliverable software across media channels for research purposes, including Nielsen, MRI, GWI, comScore, NetBase, and others.
• Undergraduate degree required, post graduate a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.