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Senior Manager
Autodesk
San Francisco, CA, United States
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Senior Manager, Demand Gen, Digital Direct Americas
Position Overview
As Senior Manager for the Autodesk Digital Direct business across the Americas, you will be lead a multi-country team responsible for driving demand to our online stores. Through strategic thinking, strong data-driven customer insights, and operational excellence, you’ll maximize scale and efficiency to achieve robust billings targets for the online stores. You will have the opportunity to collaborate with teams around the globe and be part of a high growth business at Autodesk.
Responsibilities
• In partnership with geo eCommerce teams, align the planning and execution of marketing strategies to promote Autodesk products on our e-stores across the Americas, with joint responsibility to achieve and exceed billing targets.
• Grow and coach a team of in-country digital direct marketing managers responsible for driving demand to achieve country e-store billings targets.
• Develop a strong understanding of the online target audience in each country and their purchase mindset and preferences
• Drive the implementation of scalable programs, leveraging various digital marketing techniques (display advertising, SEO, SEM, social media, content re-marketing) to drive traffic that converts.
• Partner with geo and global eCommerce teams in the ideation and execution of customer incentives and promotions to drive traffic to the estores.
• Work closely with the corporate digital marketing, and digital & e-commerce teams as well inside sales team to maximize inbound traffic and drive conversion to business
• Manage budgets and spends for all marketing initiatives across product categories and set & track monthly, quarterly and annual KPIs
• Track and present detailed ROI analysis and display agility in modifying marketing plans according to market responses
• Stay abreast of emerging eCommerce marketing opportunities and innovative ideas. Provide short and long-term market forecasts for future marketing strategies and explore the expansion of online stores in other parts of the Americas.
• Build a best-in-class digitally savvy and collaborative team and constantly be upgrading skills for a more profitable future.
Minimum Qualifications
You are:
• A successful, results driven marketer with 10+ years of experience with proven skills in digital marketing
• Able to demonstrate past success in launching, running and growing an e-commerce business
• An experienced team leader with a record of leading high-performing teams
• Able to think strategically and act operationally, delivering on tactical metrics while defining the future direction.
• Passionate about data and able to make intelligent decisions based on insights
• A strong collaborator able to influence broadly
• Experienced in deploying campaigns across multiple countries/ territories across different languages and cultures
• Must be able to work in a fast paced, dynamic environment with tight deadlines
• Excellent English communications skills – both written and oral
About Autodesk
With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It’s disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity.
Our software is used by everyone - from design professionals, engineers and architects to digital artists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.