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Senior Digital Analyst
AH Belo
Dallas, TX, United States
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Belo+Co., the only Google Analytics Certified Partner in North Texas, is looking to add a Senior Analyst to our team to help service new client growth. Do you enjoy helping the business translate their data needs into actionable technical solutions?
The ideal candidate would be technically capable and business savvy. Knowledge of the Digital Analytics codebase and APIs is a must. The Senior Analyst is responsible for supporting all advanced platform implementations (Google Analytics, Adobe Analytics, etc) as well as tagging, testing, and troubleshooting.
This person would also be responsible for analyzing performance data to drive results in marketing programs across multiple digital channels. Success in this role requires not only expert data and analysis skills but also strong communication skills, initiative and demonstrated experience with cross functional teams.
This role will:
• Develop measurement, tracking, data visualization, and technology integration strategies to support clients’ business objectives
• Create comprehensive reporting, insights, and recommendations across websites, digital advertising, social media, email marketing, etc.
• Provide data insights (using web analytics and third-party data sources) to inform site and campaign strategies
• Assist with implementation & management of site analytics (Adobe Analytics, Google 360, etc.) and tag management platforms (Google Tag Manager, Tealium, etc.).
• Establish and promote best practices for reporting strategies, data visualization, data interpretation and data integrity
• Identify trends or changes in the data. Assess impact to the business and inform key business stakeholders
• Produce weekly and monthly dashboards and metric reports using GA, Excel & other 3rd-party tools
• Use API’s to develop custom dashboards to provide increased value and ROI back to our clients
• Conduct ad hoc analysis and data pulls, as needed
• Conduct training for clients
• Serve as subject matter expert on digital analytics implementations across multiple projects
• Performs other related duties as assigned
• Diagnose issues with existing platform configurations & tags, and provide recommendations for improvement