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Client Director
The Nielsen Company
San Bruno, CA, United States
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Client Director - 7460
Analytics - USA San Bruno, California
The Manager, Analytics – will own analytical components of the program planning phase, back-end reporting, testing frameworks and ongoing learning plans. The role requires the ability to execute high level analytical work, be a self-starter in the development of advanced analytical applications and
providing thought leadership and training. In addition, it may also require the ability to supervise others.
Working with the business stakeholders, the position is charged with advancing the competency through implementation of effective and efficient analytical frameworks, tools, and processes. We are seeking active thought leaders with analytical heritage.
Responsibilities:
• Develop close working relationship with marketing team to provide strategic analysis centered around digital marketing performance, advanced customer segmentation, predictive modeling and other customer analytics support
• Date Mine campaign, customer, demographic and behavioral data to provide conclusions, implications, and actionable recommendations designed to improve the quality of future relationship marketing communications
• Demonstrate proficiency in the utilization of analytical tools such as R, SAS, SPSS, Tableau, Microsoft PowerBi, etc. for customer, audience and marketing analysis
• Own specific internal initiatives focusing on the development of the Analytics practice, including implementation of analytical tools, techniques, processes and frameworks
• Manage scope creep on analytical deliverables by steering projects in accordance with internal client value, analytical plans, and roadmap
• Act as the final authority on day-to- day analytics deliverables
• Manage, train and mentor both Senior Analysts and/or Analysts
Qualifications
• BA/BS required, MBA or Masters in related field (Economics; Econometrics; Data Science; Information Science; Information Technology) preferred
• 5-9+ years’ experience in analytics overall with 5+ years of experience in digital marketing analytics (dependent on Seniority Level)
• Proficiency in the utilization of analytical techniques for the measurement of customer and marketing data, digital advertising, web environments and CRM
• Motivated, self-starter who has a proven track record of leading complex analysis and analytical strategy
• Demonstrated ability to work in a fast-paced data environment
• Exceptional written and verbal skills
• Experience with a breadth of analytics technologies:
◦ Attribution (i.e. Visual IQ)
◦ Ad Servers – i.e. DCM
◦ Adobe Analytics, Google Analytics
◦ Apache Spark, Hive/Hadoop, R, Python, PostgreSQL
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About Nielsen:
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.
By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
Job Type: Regular
Primary Location: San Bruno,California
Secondary Locations:CA - San Francisco, , ,
Travel: Yes, 20% of the Time