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Manager Sales Analytics and Insights
Sony Pictures
Culver City, CA, United States
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Manager Sales Analytics and Insights
Our Team
Worldwide Television Distribution is based in Culver City and responsible for licensing features, series and formats to linear and digital platforms worldwide. The LA based Sales Analytics and Insights team collaborates with both home office and territory sales teams.
The Role
The team is looking for a leader to take analytics capabilities to next level. This role operates at the intersection of business, advanced analytics and technology. It is a highly visible role with opportunity to work with senior leadership across various functions.
This role would be very suited to a technically savvy person with a business focus and intent to help improve the organization capabilities. Attention to detail would be needed to succeed in the role.
Manager would get involved in the in-depth deals analysis and be the leader providing data driven insights. Further the Manager would use their data science and BI skill sets to collaborate with Sales and IT teams to help systemize these methods using models and visualizations. As such, the candidate must have exceptional hands on analytical and modelling skills, and be must be a big picture thinker. There are three key skill sets required to succeed in the position:
Business intelligence/data visualization – Expertise and hands on experience in working with SQL, Tableau, Alteryx (or other data manipulation and visualization tools). Good working knowledge of database architectures and systems (Oracle and Teradata preferred). Data science – Understanding of machine learning fundamentals and methods (regressions, random forests, boosted machines, clustering etc). Expertise and hands on experience in data munging, feature engineering, model selection and parameter tuning. Preferable to have comfort in both R and Python with high proficiency in at least one of the languages. Business/cross-functional capabilities – Ability to communicate with and present to different stakeholders (sales, IT, other business functions). Translating business requirements into analytics requirements/technical roadmap. Develop vision for tools and capabilities needed for future.
She/he must have a passion for data and be savvy in technology. Must have prior experience diving into analytical problems, synthesizing disparate data source and deriving meaningful insights and recommendations.
The candidate should have prior TV distribution experience, ideally working on international deals. The ideal candidate will have a technical/mathematical background or a Masters in Data Science/Analytics or similar field.
The Responsibilities
MODELING & VISUALIZATION
• Use machine learning algorithms to uncover insights and use Tableau and other data visualization tools to communicate with sales teams to help them do better deal structuring.
• Design better pricing algorithms and pricing basis.
• Develop models to identify drivers of content performance. Determine how/if prior performance of titles can be a predictor of performance on various media/platforms.
• Use feature engineering and advanced algorithms to identify levers of pricing improvement and better deal structuring.
• Use Tableau to visualize findings, discuss with sales and other business stakeholders and get buy in.
• Utilize data to identify territory and global trends and provide actionable insights.
• Create a Deal Optimization engine to help with title curation and recommendation engine. This will be used to help Planners curate targeted avails lists for clients.
INNOVATION & TOOLS
• Promote and enable data-driven decision-making across the organization by assessing innovative technologies and creating tools to help scale the analytics capability across the organization.
• Work with IT and Research to streamline and integrate various data sources and data flows.
• Utilize tools (e.g. Tableau, Power BI) to create dashboards to help regions identify trends and opportunities for unsold series or library product. Develop real-world use cases to provide examples of how the tools can and should be used by the local teams.
• Work with BI application team to bring identify new, effective tools for data visualization and manipulation.
• Research opportunities for new uses for existing data and relevant third-party data.
• Collaborate with users across the globe to identify best practices and build globally-scalable solutions for sales planners.
• Support the needs of the sales planning organization and develop an understanding of how content is licensed globally and within territories.
• Synthesize findings and needs into technical requirements and work with cross functional stakeholders to ensure effective implementation.
DEAL ANALYTICS& INSIGHTS
• Contribute to the analysis and insights on the most strategic local/pan-regional Pay, Free, Basic, SVOD distribution deals in each region. She/he will promote and enable data-driven decision making to empower Sales to deliver more value across key negotiations.
• Identify the gaps in knowledge and insights required to formulate a solid sales strategy.
• Analyze buyer programming strategies, consumer viewing behaviors and market dynamics.
• Review large data sets, provide meaningful reporting, establish KPI’s, effectively analyze outcomes and translate into actionable insights and recommendations.
• Title curation - Utilize various data sources (historical licensing data, streams and other 3rd party data) to drive title curation analysis.
Qualifications
EDUCATION
• Bachelor's or Master’s degree in Statistics, Physics, Math, Engineering, Economics, Finance, Data Science or Computer Science.
• Minimum 2 years’ experience in an analytics role.
KNOWLEDGE/EXPERIENCE
• Experience building complex models in R/Python as well as doing quick business analytics in excel.
• Experience in using BI tools such as Tableau, Alteryx and proficiency in SQL.
• Experience in working in cross functional environments with multiple teams such as sales, marketing and IT.
SKILLS
• Excellent data manipulation, data cleaning and data visualization skills.
• Deep experience in coding in R or Python and using machine learning algorithms.
• Good communication and presentation skills. Ability to tell a clear, concise, and actionable story with data.
• Attention to the layout and design of how analytical information is presented.
• Strong intellectual curiosity and love of problem-solving with a passion for getting involved to drive action for direct impact on business outcomes.
• Self-motivated and able to operate independently with limited guidance and direction.
• Explores creative and innovative ideas.
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
USA - Culver City - Studio Lot - Jack Cohn Bldg