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Account Executive
TEGNA
Dallas, TX, United States
Job Details - this job has expired, please see similar jobs below
Job Description
WFAA TV, the Dallas, Texas, TEGNA Media Inc. Company, and ABC Affiliate, has an opening for an experienced Account Executive to join our sales team. We’re looking for a driven, solutions-based seller eager to represent our vast range of broadcast and digital product offerings. Automotive and digital experience is important. We need an individual who loves to develop new business and has a passion for it.
What we need:
• Consistently prospect for new business and pitch new ideas
• Consistently uncover the needs of clients and have a deep understanding of how our broadcast and digital offerings can grow their business.
• Persistently seek opportunities to expand relationships with key clients by taking an active interest in learning about their business needs and competitive landscape.
• Set the vision and the strategy for how our products are equipped to reach their best potential customers whenever and wherever they’re consuming media.
• Build positive, lasting client relationships based on effectively achieving clients’ objectives.
• Establish strong relationships with internal team members by providing account management team with clear and concise direction for successful execution of campaigns.
• Take advantage of consumer insights to create first-class solutions backed by rationale to support recommendations.
• Positively and professionally represent the media group at all times.
• Achieve or exceed assigned revenue goals.
Job Requirements
What you need:
• 2+ years of sales and/or B2B experience. Media sales experience is a plus.
• Excellent presentation skills and ability to communicate with decision makers at all levels.
• Ability to think “outside the box” and develop “big picture” solutions.
• Ability to negotiate CPP’s with media buyers.
• Ability to schedule meetings with new potential advertising clients
• Strong understanding of broadcast and/or digital advertising sales is preferred.
• Ability to work well with internal teams, including Account Management.
• Strong written and communication skills.
• A positive attitude is essential.
• Proven relationship-building and influencing skills required.
• Ability to efficiently organize workload and workflow is critical.
• Strong desire to learn and become entrenched in the ever-evolving digital marketplace.
• Self-starter with the ability to work in a fast-paced environment.
• A valid driver’s license, proof of insurance, and dependable vehicle required.
To be considered a candidate for an opening at WFAA you must complete the online application on the job
• Ability to cold call and schedule meetings with new to the station advertising clients. This is a large part of this position.
• Strong understanding of broadcast and/or digital advertising sales is preferred but not required.
• Ability to work well with internal teams, including Account Management.
• Strong written and communication skills.
• Proven relationship-building and influencing skills required.
• Ability to efficiently organize workload and workflow is critical.
• Strong desire to learn and become entrenched in the ever-evolving digital marketplace.
• Self-starter with the ability to work in a fast-paced environment.
• A valid driver’s license, proof of insurance, and dependable vehicle required.
About TEGNA:
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.