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Manager, Digital Marketing
Spectrum
Stamford, CT, United States
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JOB SUMMARY
The Manager, Digital Marketing is responsible for analytical and reporting support of Charter’s residential and business e-commerce websites, and overall sales performance for the Charter Digital marketing channel.
MAJOR DUTIES AND RESPONSIBILITIES
• Coordinate with the product owners, creative & media teams to design, plan and execute continuous site improvements.
• Collaborate with key stakeholders from other departments through examining behavioral site activity and analyzing the correlation between online and offline sales & experiences.
• Identify and develop data collection strategies and metrics to support reporting on KPIs that directly measure the performance of online campaigns, e-commerce conversion funnels, and long-term marketing strategies. Emphasis is placed on KPI identification/creation and then tracking the continuous improvement.
• Work closely with the business leaders of the Charter Digital marketing team to measure marketing effectiveness and sales performance of online customer activity.
• Manage relationships with Charter’s marketing partners by infusing analytics and critical-thinking into large-scale marketing program-based decisions.
• Leverage the latest ad effectiveness and ROI solutions to measure the impact that different forms of online advertising have on sales (Display, Organic, Paid Search, Email, etc.).
EDUCATION
• Bachelor’s degree in Marketing, Mathematics, Statistics, Business, Computer/Data Science
• Advanced degree preferred (MS,MBA), but not required
REQUIRED QUALIFICATIONS
• Advanced working knowledge of Adobe Analytics & or Google Analytics
• Advanced skills with Excel & PowerPoint
• Exceptional analytical, conceptual, and problem-solving abilities
• High attention to detail & organization
• Able to multitask, prioritize and execute deliverables in a high-pressure environment
• Experience with multiple Digital Marketing Customer Insight platforms not limited to but including the following: Decibel Insights, Qualaroo, ObservePoint, MOZ, Conductor etc.
• 5+ years working experience (3+ in digital analytics or equivalent experience)
PREFERRED QUALIFICATIONS
• Experience with e-commerce
• Experience with attribution modeling & forecasting techniques
• Experience in Data mining & or Data Science
• Experience with Google AdWords
WORKINGCONDITIONS
• Office environment