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Senior Analyst, Marketing Analytics
ZenithOptimedia
Chicago, IL, United States
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Company Description
At Performics, we bring together the best and the brightest of the digital realm to decipher data, uncover stories, and understand why consumers do what they do. The Performics world features math whizzes, storytellers, strategists, and creators, and is a place you can grow professionally, take advantage of bespoke training opportunities and cultivate your own career path.
As the original performance marketing agency, we convert consumer intent into revenue for the world’s most admired brands. Across a global network operating in 57 countries worldwide, we create connected and personalized digital experiences across paid, earned, and owned media. RECMA recognized Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visitwww.performics.com.
Job Description
Overview:
The Performics Analytics & Technology Team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As a senior analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data-driven insights. Specifically:
• Deliver client and internal solutions through quantitative analysis in line with industry best practices
• Execute analytics projects in coordination with the analytic team lead and partners across the agency
• Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
• Contribute to innovation within digital marketing and analytics within the agency and industry
Role Objectives:
Client Responsibilities
• Define, prioritize and execute various analytics projects including: budgeting, forecasting, scenario planning, test design, campaign management and advanced report production
• Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
• Developing models to analyze short term impact of marketing but also the long term impact on brand and competitive position
• Estimation of marketing impact and efficiency, return on investment (ROI), marginal return on investment (MROI), brand equity, profit, and market share
• Utilizing econometric techniques to measure ROI of traditional media tactics (TV, print, circular, direct mail, etc.) as well as offline impact from digital mediums
• Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance
People & Team Development
• Assist analysts with skill development and problem solving
Practice Development
• Identify and build business case and provide feedback on best practices
• Assist manage product/service development
• Provide training to employees across departments on analytical approaches to marketing
Qualifications
Minimum Qualifications:
• Degree in marketing or quantitative discipline such as statistics, mathematics, economics, or computer science (advanced degree a plus)
• 1-2 years of experience in statistical modeling experience, using data and information to drive marketing recommendations
• Understanding of digital marketing methods and systems including search, display & programmatic, social media, content
• Experience in multivariate testing, multivariate regression/logistic, mixed modeling, factor/principal components analysis, classification algorithms, support vector machines, random forest, or other machine learning techniques
• Proficient in R, Python, SQL or other statistical languages and data mining packages
• Experience with web analytics (Adobe Analytics and/or Google Analytics) and business intelligence platforms (Tableau) a plus
• Possession of excellent written, oral communication and presentation skills
• Detail oriented, quick learner and able to balance multiple tasks
• Strong project management skills
Additional Information
All your information will be kept confidential according to EEO guidelines.