This job has expired, please see additional jobs below
Campaign Manager, Programmatic
ZenithOptimedia
Seattle, WA, United States
Job Details - this job has expired, please see similar jobs below
Company Description
Blue 449, the Open Source Media Agency is one of the six brands of Publicis Media. Our open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. The Blue Collective, like-minded individuals and organizations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Led by Andras Vigh, Global Brand President, Blue 449 operates in 14 markets, 22 offices and will expand further during 2018. We employ over 1200 employees.
We are one agency, many territories, no boundaries.
www.blue449.com
Job Description
Publicis Media Precision is our Groupe-level programmatic practice, designed to power embedded activation teams across our agency brands – Blue 449, Spark Foundry, Starcom and Zenith. Precision provides our agency teams to expert capabilities and solutions focused on delivering outstanding Precision client performance.
The Campaign Manager sits within the Precision programmatic buying team – alongside the Blue 449 Investment team - and owns strategic planning and campaign execution for an assigned client/clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
Responsibilities
• Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
• Demonstrate diligence, attention to detail and adherence to Blue 449 best practices throughout the full digital campaign life-cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Strategic oversight of large accounts and client relationships
• Develop, grow, and maintain relationships with internal teams through exceptional client service
• Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Attend client meetings, as needed
• Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Blue 449
Qualifications
• Four-year college degree
• Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
• Ability to identify risks and effectively manage through issues
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team
Additional Information
All your information will be kept confidential according to EEO guidelines.