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Associate Brand Manager
Ubisoft
San Francisco, CA, United States
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Company Description
Ubisoft is composed of over 12,000 talented people located in 28 countries across the globe. With around 85% of its staff devoted to game development, Ubisoft has the 2nd largest in-house creative team in the world.
The company’s 27 different creative studios work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Ghost Recon®, Tom Clancy's Splinter Cell®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and more.
With an expansive global distribution network, Ubisoft is also a company that stays in close contact with its local fans.
Job Description
Ubisoft’s award winning marketing department is seeking an to join their team. If you aren’t familiar with Ubisoft, we are the company behind some of the gaming industry’s most popular brands including: Assassins Creed, Watch Dogs, Just Dance, FarCry, Tom Clancy’s The Division, Tom Clancy’s Rainbow Six, and Tom Clancy’s Ghost Recon.
The Associate Brand Manager will help develop marketing strategies and go to market campaigns for some of Ubisoft’s biggest brands. The position will report in to a Brand Manager.
We are looking for a passionate marketer, someone who geeks out on uncovering consumer insights in order to deliver innovative and effective marketing campaigns. The right candidate will have an interest in gaming and/or entertainment but being an expert in either is not a requirement. At Ubisoft you’ll grow and develop as a member of a department that includes multiple Effie and Game Marketing award winners.
Responsibilities:
Support Execution of Marketing Plans:
• Manage tactics that support objectives and strategies for product launches.
• Partner with cross functional teams and game development studioes to solidify plans and flawlessly execute.
• Work with multiple stakeholders to optimize plans then sell in to senior management.
Manage Creative Development:
• Support Brand Manager to deliver best in class creative executions.
• Manage asset delivery and distribution.
• Creative executions you’ll be involved in may include, but aren’t limited to: TV, Trailers, Social Media, Digital Media, Promotions & Events, Packaging and other printed materials.
Support Sell in Process and External Partnerships:
• Work with sales team to develop compelling cases for retailer buy in and support.
• Work with licensing and promotions teams to establish productive partnerships and to build effective co-marketing programs.
Execute Testing and Market Research:
• Work with internal market research partners to test then optimize campaigns and creative executions.
• Conduct competitive analysis, and post mortem reporting on plan execution
Qualifications
• Bachelor’s degree in marketing or related field required
• 3+ years consumer product marketing experience
• Marketing experience in the entertainment and/or video game industry a plus
Drive for Results: Demonstrated ability to take ownership and responsibility for projects. Anticipates problems, marshals resources, and does what it takes to get the job done.
Leadership: Can establish a clear vision, then rally partners and cross functional teams to strive to achieve it.
Marketing Expertise: Has a good understanding of the full marketing mix. Demonstrates an ability to learn new markets quickly, and can adjust to changes in market dynamics and competitive landscapes.
Innovation/Creativity: Not afraid to try new things. Can come up with creative ideas and/or elicit creative ideas from others.
Be Fun: Looking for collaborators that can make great things happen while adding to Ubisoft’s fun and vibrant culture. We’re marketing video games, people!
Solid analytical and quantitative skills including the ability to use customer data and KPIs to back up intuition and assess marketing programs.
Superior verbal and written communications skills.
Additional Information
Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.