This job has expired, please see additional jobs below
Marketing Data Analyst
Ubisoft
San Francisco, CA, United States
Job Details - this job has expired, please see similar jobs below
Company Description
Ubisoft is composed of over 12,000 talented people located in 28 countries across the globe. With around 85% of its staff devoted to game development, Ubisoft has the 2nd largest in-house creative team in the world.
The company’s 27 different creative studios work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Ghost Recon®, Tom Clancy's Splinter Cell®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and more.
With an expansive global distribution network, Ubisoft is also a company that stays in close contact with its local fans.
Job Description
Ubisoft, a global leader in the video games and entertainment software industry, is seeking a highly talented, self-driven, detail-oriented, strategic and creative Marketing Data Analyst to support its Marketing and Web Analytics functions.
The analyst will be responsible for gathering, structuring and analyzing data to derive compelling insights that drive the optimization of our online marketing initiatives. This includes the design and management of tagging, tracking and web analytics solutions, to ascertain behavioral response to marketing initiatives and effect on engagement and conversion. The analyst will work closely with various stakeholders and among cross-functional teams, including Digital Marketing, Media, E-Commerce and CRM.
Responsibilities:
• Work closely with marketing teams to define key metrics, identify trends and opportunities across channels, campaigns and consumer segments, and provide solutions for their analytic and KPI requests
• Responsible for transforming raw data into actionable insights that ensure cross-departmental marketing efforts are effectively driving incremental engagement and conversion
• Analyze websites data on traffic sources and patterns and conversion funnel; provide actionable insights to marketing teams on campaign analysis, customer segmentation and profiling; expand real-time analytics practice for high profile campaigns and new product / content launches
• Develop and implement tagging / web analytics code to enable tracking of online properties; ensure relevant traffic and key performance metrics are captured in order to provide actionable insights; document all data standards and processes as appropriate and audit when necessary
• Coordinate efforts to define campaigns tracking governance across online channels; maintain page tagging standards and build business processes to streamline tag deployment across web properties
• Work with marketing teams to develop A/B and multivariate testing strategies to understand the online customer experience; develop and implement processes and procedures to regularly test, measure and improve online creative content
• Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (Google Analytics, Adobe Social, Adobe Catalyst,…) and reporting/analysis platforms (Microstrategy, Tableau, SQL, Excel, …)
Qualifications
Ubisoft seeks high-performing individuals with analytical minds and strong interpersonal and communication skills. Ideal candidates are self-starters who can manage their time effectively and educate themselves while contributing to marketing investments performance.
• Bachelor degree in a technical or quantitative discipline (Mathematics, Economics, Statistics, Computer Science, Engineering), Master’s preferred
• 3-5 years business analysis experience with more than two years hands-on experience with web analytics required
• Experience working with an enterprise web analytics platform (e.g., Adobe/Omniture, Webtrends, etc.) required
• Experience in web analytics requirements gathering, solution design and implementation; solid experience in the area of online visitor intelligence / behavior, tracking/tagging
• Tag Management solutions knowledge a plus
• Ad Serving platforms (Double Click, Ad Tech, Atlas, …) knowledge a plus
• Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques
• Excellent organizational, communication and interpersonal skills
• In depth knowledge of SQL and Excel; programming experience and knowledge of Tableau a plus
Additional Information
Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.