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VP, Account Director
GREY
New York, NY, United States
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Description
Job Title:
VP Account Director, HCP
About Grey:
Two things Grey has been doing since 1917: coming up with Famously Effective ideas, and hiring forceful, energetic innovators with diverse skill sets and points of view who can put ideas into motion that lead to results. That’s no coincidence.
Smart, quick, highly motivated business-savvy people have been the backbone of Grey’s Famously Effective work for one hundred years. They are the drivers of business and creative performance that at this point in Grey’s long history have never better. We were named 2016 Cannes Agency of the Year in recognition of our 24 Lions for clients including Volvo, Canon, Gillette, and NFL. Grey was also among the top three agencies at the Effies where our work for clients including Febreze and Volvo were recognized. Famous and Effective. It’s what we do, and it’s part of why Grey was been named Global Network of the Year by Adweek in 2013 and 2015, and Agency of the Year by Advertising Age in 2014.
Of course none of this could have happened without the diverse talent roster we have in place and we are continuing to look for the best talent to join us in the coming year. That’s why we continue to need drivers—people who can help move the agency further on the trajectory of success.
Job Description:
VP Account Director, HCP
National-level pharmaceutical client with high profile, pre-launch autoimmune brand. High profile assignment heading up HCP launch team. The agency team consists of HCP, Global and ultimately DTC assignments. The candidate will report to SVP of the brand.
Responsibilities
• Primary client contact for all US HCP strategic projects and physician-focused tactics
• Lead team (Client, Account, Creative) in flawless execution of unbranded HCP and integrated branded campaign in highly regulated and process-oriented environment
• High comfort level with meeting and managing timelines
• Responsible for accurate forecasting and oversight of labor and OOP budgets
Specific Assignments
• Strategy: Contribute to development of unbranded HCP launch strategy and US execution of Global launch strategy – including foundational research, white card concept development and qualification, business planning and integrated tactical planning. While not the primary workload – additional opportunity to participate and learn from DTC strategy development.
• Creative: Lead creative development of unbranded HCP campaign and adaptation and development of branded campaign – both including execution and qualification.
• Management: Oversee Account Executive and Creative teams.
Qualifications
◦ Expertise: Strong understanding of HCP pharmaceutical space.
◦ 7+ years of experience.
◦ Leadership: Confident and able to articulate their own and agency POV, while being patient and able to hand-hold detail-oriented Clients. Be able to balance long-term strategic issues with detailed, day-to-day tactical project issues.
◦ Relationship Oriented: Guide and make advancements with risk-averse Clients to maintain overall high-quality of client satisfaction
◦ Lead integration: Work seamlessly with Global team giving consideration to mutual impact on brand communication.
◦ Pro-active Attitude: Team player and leader who is results-oriented, proactive and has a strong work ethic.
◦ Detailed and Organized - Must be comfortable with familiarity with details of all work streams while managing team; highly organized.
◦ Management: Coach HCP team, as well as integrate with Agency and partner Agency teams.
◦ Travel: Some travel required
Grey Group is an equal opportunity employer.