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Account Executive
TEGNA
Tucson, AZ, United States
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Job Description
KMSB/FOX 11 and KTTU/My18, the TEGNA MEDIA in Tucson, Arizona is seeking an innovative and experienced Account Executivewith proven success selling broadcast advertising. We seek a creative, solutions-based seller with the ability to come up with ideas that produce results for our customers.
Responsibilities:
• Focuses on gaining new business through face-to-face sales calls, up-sells, appointment setting and cold calls with customers and/or potential customers.
• Conducts needs analysis, develops campaign proposals to acquire new business.
• Sells TV and digital advertising and demonstrates an understanding of these products and is able to articulate our products and their value propositions to customers
• Develops and delivers advertising ideas/solutions that provide and deliver ROI to our customers
• Meets or exceeds revenue goals on a monthly, quarterly and annual basis.
• Strategizes with team members to plan and execute marketing plans
• Utilizes the Salesforce system to manage day-to-day activities and revenue projections
• Organizes and prioritizes workflow to meet team goals and deadlines
• Communicates effectively to provide exceptional customer service to internal and external customers
Job Requirements
Requirements:
• Bachelor’s degree or equivalent combination of education/experience
• Minimum 1 year of TV sales experience is highly preferred
• Experience in agency business, prospecting, and in developing new business as well as non-traditional revenue
• Proven track record of accomplishments and have the ability to develop effective sales presentations
• The ability to work as a team player is an essential attribute
• Creativity, flexibility, and ability to change with our industry are also keys to success
• Strong communication skills and customer service skills
• Strong organizational skills and ability to work effectively in a fast paced environment
• Current valid driver’s license, access to a vehicle and good driving history required
• Computer literacy with MS Office is required
• Ability to develop effective sales presentations
• Media sales experience is preferred
• Knowledge of the Tucson television market is a plus
• Knowledge of television avails and traffic software, Leigh Stowell, Pay per Click and Media Monitors is helpful
About TEGNA:
TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations (including those serviced by TEGNA) and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Sightline Media Group.
TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.