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Senior Strategist, Search Engine Optimization
Getty Images
Seattle, WA, United States
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Who You Are:
You love the challenges of optimizing vast enterprise websites for search engine performance. You get a thrill out of partnering with cross-functional teams in order to develop and implement SEO initiatives. You thrive in a fast-paced, dynamic environment where your passion for creative problem solving shines. You are curious, analytical and highly motivated to take your career to the next level.
Your Next Challenge:
• Lead SEO and search-discovery projects through from business case creation, technical requirements generation, kickoff, development, testing, launch, and post-launch analysis
• Participate in efforts through research, strategy development and presentations to grow the Getty Images brands
• Research and analyze industry changes/developments in search engine optimization and search discovery across multiple channels and programs including content and social
• Work closely with marketing, content, and PR teams to create, launch and promote content
• Train internal teams to optimize and activate content
• Provide direction on generating highly-creative on-brand content that gets noticed in local markets
• Create and present written recommendations for search performance improvements
• Analyze and diagnose technical website issues that impact SEO
• Be able to clearly communicate technical requirements to both developer and non-technical stakeholders
• Collect, aggregate, analyze, and report on the SEO channel
Technical Knowledge
• Demonstrate knowledge of crawling and indexation factors
• Demonstrate knowledge of page rendering and load speed factors
• Be able to clearly communicate technical requirements to both developer and non-technical stakeholders
Content Strategy
• Work independently and with localization to perform advanced international keyword research using diverse data sets
• Develop and execute content strategy, generating new content based on research, regional and merchandising needs
Link and Authority Building
• Focus on international link development, acquire authoritative, relevant links
• Partner with PR and social media to develop programs to acquire diverse quality links
• Partner with SEO analyst to identify and solve for link opportunities
• Develop and execute international inbound linking strategy
• Develop and execute internal linking strategy
What You’ll Need:
• 3+ years direct experience in search engine marketing.
• Enterprise level, international marketing experience is desired.
• Ability to create strong business cases using data and competitive analysis.
• Proven ability to grow meaningful traffic by executing on a successful content strategy
• Experience in keyword research and competitive analysis.
• Excellent ability to partner with marketing, usability, product management, technology and other teams to affect on-site and off-site impact.
• Excellent writing skills.
• Experience in developing and implementing SEO for ecommerce and publishing brands.
• Bachelor’s degree in Computer Science, Math, Business, etc or equivalent experience.
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Who We Are:
Getty Images is the most trusted and esteemed source of visual content in the world, with over 200 million assets available through its industry-leading sites. The Getty Images website serves creative, business and media customers in almost 200 countries and is the first place people turn to discover, purchase and share powerful content from the world's best photographers and videographers. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 130,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world's deepest digital archive of historic photography.
Visit Getty Images to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world's best imagery.
Getty Images is an equal opportunity employer and strongly supports diversity in the workplace.