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Integrated Marketing Director
Entravision Communications
Los Angeles, CA, United States
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Integrated Marketing Director
Location/Market: Los Angeles, CA
JOB DESCRIPTION
Summary
As part of this team, our Integrated Marketing Director with a focus on Local Broadcast Concepts will be instrumental in creating, organizing, presenting and executing multi-platform conceptual ad marketing strategic ideas that leverage our local portfolio assets including sports, award specials and political opportunities.
Essential Functions
• Under guidance of SVP Sales & Marketing, work with EVC’s Local and National Spot sales teams to create integrated and innovative ad marketing programs that drive our Clients success.
• Create custom presentations, proposals and promotional to maximize broadcast elements while inclusion of other engagement assets (events, digital, social).
• Communicate regularly to Local Sales & Spot Teams updates on programming, special initiatives, news efforts, sports, events, Corp mandates, etc.
• Utilize amassed sales materials and communication collateral items in the Sales Marketing Folder as a primary resource
• Assist with updates of Sales Marketing materials (one-sheets, schedules, etc.)
• Provide support with revenue assessment, competitive profiling and new business opportunities.
Competencies
1. Punctuality.
2. Dependability.
3. Excellent Communication Skills.
4. Technical Capability.
5. Ability to Work Independently.
Position Type/Expected Hours of Work
This is a full time position. Actual hours and schedule may vary.
Supervisory Responsibility
Reports directly to VP ISM
Required Education and Experience
• BA/BS in a Communications or Marketing related major
• Strong verbal and written communication skills
• Experience with creating sales presentations for internal and external use
• 7+ years in work-related industry experience with minimum 2 year experience in a professional advertising agency, media company or sales/marketing environment
• Expert in all Microsoft programs, including Word, Excel and PowerPoint
• Knowledge of PC (preference) or Mac
• What would amaze us: Photoshop, Illustrator, Video editing skills
• Bilingual (English/Spanish) extremely valuable
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.