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Media Director, Performance Media
ZenithOptimedia
New York, NY, United States
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Company Description
At Performics, we bring together the best and the brightest of the digital realm to decipher data, uncover stories, and understand why consumers do what they do. The Performics world features math whizzes, storytellers, strategists, and creators, and is a place you can grow professionally, take advantage of bespoke training opportunities and cultivate your own career path.
As the original performance marketing agency, we convert consumer intent into revenue for the world’s most admired brands. Across a global network operating in 57 countries worldwide, we create connected and personalized digital experiences across paid, earned, and owned media. RECMA recognized Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visitwww.performics.com
Job Description
The Media Director (MD) is responsible for leading a portfolio of client Search and PLA campaigns toward stated objectives and is responsible for the growth, management, retention, and satisfaction of these accounts. The MD will be accountable to partner with the client to address measured media landscape and work with stakeholders across multiple digital disciplines to propose and defend media spend across all performance based marketing channels.
The MD will manage and direct a team of direct reports, and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.
Role Objectives:
Account Management
• Develops, manages, and monitors client P&L’s for assigned accounts
• Implement holistic media planning
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Prepares and presents annual financial plans and human resources plans
Performance Media and Client leadership
• Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
• Develops a complete understanding of each client’s goals, markets, needs and expectations of Performics
• Works within client relationships to champion initiatives that drive marketing decisions across digital channels
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Communicates and implements a Participation Planning Process or all accounts
• Independently leads performance and strategy presentations
• Solves client problems and uses conflict management skills within a professional environment
• Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
• Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends
Team Leadership & Development
• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Establishes expectations and goals for team on performance marketing thought leadership
• Provide cross media planning training for their direct reports
Process Improvement
• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
• Contributes to blog, newsletter, training forums and/or task forces
Cross-Selling
• Understands and explains the features and benefits of all products and services
• Cross sells products and services to grow Performics’ share of marketing spend
Qualifications
• Bachelor’s Degree required, concentration in business, marketing, or advertising preferred
• 5-7 years of account management experience in online advertising (Paid Search and PLA), direct marketing, or e-commerce; retail client experience a plus
• 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
• Minimum 2 years of demonstrated success in managing and leading people
• Extensive experience in a client facing capacity, with ability to communicate with internal teams/agencies
• Deep knowledge of ad serving platforms and online analytic solutions
• Knowledge of statistical methods and testing methodology preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.