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Mgr 2, Marketing Communications
Comcast
Berlin, CT, United States
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Job Summary:
Responsible for managing the development and implementation of Marketing
Communications and related campaigns and programs that seek to achieve
subscriber and revenue goals. Executes Marketing Communications
strategies, campaigns, and programs. Determines appropriate design and
product messaging and reviews final development and advertising tactics.
Oversees competitive marketing and tracking programs. Develops
financial and operational objectives. Ensures operational plans are
aligned with business objectives. Contributes to functional strategy
development. Has a greater degree of impact on business results, and
typically manages one or more groups of professional employees.
Core Responsibilities:
• Works with area, division, and corporate contacts within the Company
to assure consistency of brand voice, messaging, and outreach efforts.
• Directs agencies and local resources to design targeted acquisition
campaigns for diverse marketplace.
• Collaborates with appropriate personnel to execute Marketing
Communications strategies that advertise the Company's new and existing
products or services across all media.
• Manages the creative development of all marketing tactics for each
marketing campaign and program, including: direct mail, brochures, web
content, sales letters, flyers, newsletters, newspaper and radio
advertising, and other projects.
• Consults with leadership team regarding strategy, content, design, and
production of all marketing materials and is responsible for ensuring
accuracy of content before being communicated.
• Provides leadership and direction to Marketing Communications
personnel, and develops and implements appropriate methods, practices,
and policies to guide work.
• Serves as liaison with Public Relations and additional necessary
parties to ensure project goals, timeline, and budget parameters are
maintained. Ensures key Marketing Communications programs are
communicated both internally and externally.
• Partners with Media Services to develop relevant media plans for each
Marketing Communications programs to help drive retention and
acquisition.
• Maintains regional marketing calendar and tracks associated expenses
and accruals.
• Develops and implements mechanisms for response analysis to determine
ROI on selected campaigns and programs.
• Consistent exercise of independent judgment and discretion in matters
of significance.
• Regular, consistent and punctual attendance. Must be able to work
nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
Job Specification:
• Bachelors Degree or Equivalent
• Communications / Public Relations
• Generally requires 8-11 years related experience
Comcast is an EOE/Veterans/Disabled/LGBT employer