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Account Executive (Radio)
The E.W. Scripps Company
Tucson, AZ, United States
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Description
Job Title: Account Executive - Radio
Description:
SCRIPPS MEDIA -- Tucson, AZ is seeking a talented Broadcast and Digital Sales Account Executive who thrives in a fast-paced working environment. We are identifying competitive who want to over achieve goals. In return, offer a career opportunity with an innovative and stimulating work environment with one of the best teams in the business. This position works with exciting and fun groups and partners within the Sales and Digital departments. At Scripps your career opportunities are as endless as your imagination. Scripps is a place of action and energy, where entrepreneurship and creativity are awards.
We offer training, resources, tools, benefits, the support of a great company, and the direction of new local cluster management. In return, we expect to hire people who know how to hit goals, contribute to a team, and commit to a strategy. Our account managers are expected to listen to what the concerns of customers/prospects are and then create a custom campaign designed to grow their business.
The Account Executive works under the direction of the General Sales Manager and Local Sales Manager and is expected to maintain and grow existing customers, and identify, qualify, engage, and close new business from the local Tucson market.
This position will Identify and pursue ways to increase individual, client and company sales growth and retention in our full product portfolio. Professional with superior people skills, great attitude and work ethic. Is excited about the opportunity for developing relationships and acting as a strategic business partner for our customers.
• Focus on business development
• Develop high value advertiser relationships and maintain a high level of advertiser satisfaction and results
• Consult as a strategic business partner with customers offering a variety of advertising, marketing and audience sales solutions
• Identify and pursue ways to increase individual, client and company performance
• Conduct needs assessment interviews with clients to develop customer driven audience solutions
• Leverages product knowledge and business acuity to create effective solutions for key/large customers
• Negotiate deals and contracts across the full offering of products
• Develops layouts, writes ad copy and prepares sales presentations
• Anticipate and address problems outside the normal scope of the job and offer solutions
• Initiate, coordinate and conduct formal verbal and written sales presentations
• Close business in the full product portfolio meeting or exceeding individual and or team goals
• Monitor competitive media, trends across markets or client industries and identifies opportunities to increase market share
• Participate in budgeting and forecasting individual revenues achievement
• Adheres to company policy and assigned standards of performance
• Other duties as assigned by manager
Education & Experience/Certifications:
• Bachelor's Degree in related discipline and 0-3 years of sales experience generating leads, cold calling, closing business and managing clients or comparable combination of education
Skills and Abilities
• Must have excellent listening skills
• Ability to craft solutions quickly based on needs assessment
• Proven ability to sell multiple products, generate new business and increase market share
• Strong ability to develop and manage a sales pipeline, generate referrals/leads and track/follow-up on leads
• Excellent presentation, public speaking, interpersonal and communication skills
• Must be able to work well under pressure of multiple deadlines and assignments
• Must have a diligent work ethic and be dependable
• The ability to read, analyze, and interpret sales demographics information to develop creative sales solutions
• Must be able to use systematic thinking, the ability to persuade and exhibit effective closing skills
• Ability to negotiate deals and close contracts
• Ability to generate reports, business correspondence, and presentations
• Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers
• Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage
• Proficient use of Microsoft Office (Excel, Word, Outlook) and other software programs such as customer relations software
• Must have a valid driver's license
The E.W. Scripps Company (NYSE: SSP) serves audiences and businesses through a growing portfolio of television, radio and digital media brands. Scripps is one of the nation's largest independent TV station owners, with 33 television stations in 24 markets and a reach of nearly one in five U.S. households. It also owns 34 radio stations in eight markets. Scripps also runs an expanding collection of local and national digital journalism and information businesses, including multi-platform satire and humor brand Cracked, podcast industry leader Midroll Media and over-the-top video news service Newsy. Scripps also produces television shows including "THE LIST" and "The Now," runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the long-time steward of the nation's largest, most successful and longest-running educational program, the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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