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Email Marketing Specialist
Meredith
Troy, MI, United States
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Job Title
Email Marketing Specialist
Job Summary
|The Email Marketing Specialist is responsible for accurate and successful email deployment. They are involved from program inception to deployment. This includes, but is not limited to, providing insight on email best practices, estimating emails, reviewing creative assets, reviewing required documentation and deployment. Additionally, they would be responsible for providing insights on deliverability and inbox placement.
Essential Job Functions
25%Responsible for accurate deployment of emails using Silverpop deployment tool. Troubleshoot within email deployment tool. QA of email deployment setup. Ensure developer checklists are completed
25%Review creative assets, data requirements, link documentation and other required documentation for accuracy prior to submission to email development. Working with the appropriate team members to make sure discrepancies are comunicated and resolved.
25%Liaison between email and Account teams from a creative and functional design perspective at program inception.
10%Review and approve all estimates in a timely manner. Additionally responsible for cross invoicing of EM work each month. This will require tracking of all work done and aligning it with the approved estimates to ensure that invoices match what the Account team has presented to their clients.
5%Provide response reporting insights related to sender score, deliverability, clicks, etc.
5%Collaborate with the team on overall process improvement suggestions.
5%Other duties as assigned.
Minimum Qualifications and Job Requirements| All must be met to be considered.
Education:
Bachelor's degree in Marketing, IT, Advertising or related field, or equivalent training and/or experience.
Experience:
Minimum of 5 years IT related experience preferred. Related internships accepted in lieu of work exp
Specific Knowledge, Skills and Abilities:
Email Development experience (Required)
Silverpop email tool knowledge (Preferred)
Photoshop skills (Preferred)
Microsoft Office-Excel experience (Preferred)
An understanding of digital marketing concepts (email, web, CRM etc.)
Detail-oriented with excellent organizational skills
Ability to multitask and work in a fast-paced environment
Team oriented with a service mindset
Travel Required - 5%