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Director, Advanced Analytics
ZenithOptimedia
New York, NY, United States
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Company Description
About Zenith: At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.
Job Description
Who is Zenith Analytics?
At Zenith, we’re changing the way some of the biggest brands in the country – including Verizon, Chase, Kohl’s, American Cancer Society, and more – talk to consumers. We put data-driven understanding of our clients’ customers first, so we know whom to reach and when to talk to them. And by keeping our finger on the pulse of consumer attitudes and reactions, we know how to keep that conversation on track. That’s at the heart of Live ROI, and it all starts with Analytics.
What does Zenith Analytics do?
Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.
What does a successful Director look like?
We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look to hire individuals with a sharp analytical mind, strong quantitative abilities, understanding of the media and marketing world, creativity, and the ability to work with people at all levels in an organization.
Among Director candidates, we generally look for prior experience in media analytics, especially digital media. You should be able to express complex econometric projects in plain English to the client. You should have a passion of statistical modeling and be able to get creative with data and algorithms to find answers to unstructured problems. We are also hoping you have at least three years of experience managing junior-level staff members and have at least nine years of prior professional experience.
What does an Analytics Director do day-to-day?
Our Directors work very closely with their team of analysts to help them stay on track with day-to-day deliverables to execute statistical analyses related to the impact of marketing, sales channel effectiveness, and macroeconomic factors to fuel optimization decision making for the client and its agency partners.
• Lead all aspects of econometric projects that include deciding on the objective, collecting data, developing statistical frameworks, sharing results and implementation
• Capture across disparate data sources and manage the data harmonization process
• Ensure that econometric models are built to an acceptable standard
• Develop presentations to the client and all key stakeholders
• Work with managers to improve model science, data cleaning integrity, and project process efficiency
Qualifications
• 7+ years of work experience in media or related field
• 3+ years in a managerial or supervisory role.
• Graduates and postgraduates in economics, statistics, engineering or other quantitative disciplines or applicable years of experience.
• Deep understanding of multivariate or time series modeling, clustering, segmentation and Bayesian algorithms. Machine Learning is a plus.
• Hands-on experience data processing experience with complex data sets using statistical programming languages such as SAS, SPSS or R is a must.
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients.
• Ability to develop frameworks for steering complex analytics projects.
• Strong analytical thinker with an abundance of intellectual curiosity
• Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst.
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
Preferred Experience:
• Experience with ad verification tools such as IAS, Moat, etc.
• Experience with using or analyzing data form DMPs and DSPs.
• Experience with other digital media and analytics tools such, Measurement Vendors, BI Software, Relational Databases.
• Experience with third party research partners such as GfK, Nielsen and comScore
Additional Information
All your information will be kept confidential according to EEO guidelines.