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VP Analytics
ZenithOptimedia
New York, NY, United States
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Company Description
About Zenith: At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.
Job Description
• Contribute intellectual capital with regard to measurement, analytics, research and insights
• Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
• Lead and manage a sizable team of data experts and media analysts in New York and San Francisco
• Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions
• Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights
• Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
• Actively participate and contribute to new business and existing client business development
• Help evaluate and recommend data driven vendors and solutions to continuously drive innovation and operational excellence
Qualifications
• Minimum 12 years of experience, with minimum of 3 years of agency experience
• Experience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Blue Kai, TURN, etc.) and relational databases (SQL Server, MS Access, Oracle)
• Digital attribution experience (VisualIQ, Convertro, etc.)
• Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display
• Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data
• Expertise in leveraging the digital data ecosystem. Advanced digital data market experience a key requirement, including social and mobile data experience
• Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social – understand a holistic view of a Paid, Owned, Earned
• Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
• Personable with strong leadership capabilities which create impact and lead change across client relationships, people and teams and business results
• Excellent communication and storytelling skills
Additional Information
All your information will be kept confidential according to EEO guidelines.