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Sales Planner
Sony Pictures
New York, NY, United States
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Sales Planner
The Sales Planner will work closely with the Senior Manager, Sales Planning by helping support Sony Pictures Television advertising businesses across syndication and cable platforms.
As Sales Planner, you will work with our sales, and traffic teams to facilitate media plans and proposals that meet advertiser objectives.
This position requires proficient media math skills to develop appropriate media plans that ensure campaigns reach their target audience . It will also require the ability to consider campaign goals and media plan variables (i.e. Program mix, available inventory, pricing and performance). The ability to calmly and effectively juggle multiple media plan requests and meet deadlines is essential for success.
Responsibilities:
• Provide support & report to VP, Pricing & Analysis
• Provide Sales with creative & strategic media plans to increase sales and drive revenue
• Ensure a high level of customer service with all clients and internal teams
• Directly support Account Executives & Sales Associates throughout all aspects of the sales process
• Work on inventory issues, revenue at risk etc. and revenue and CPM analysis reports weekly
• Provide management with weekly report of all inventory working, on hold, or ordered and sell-out levels and revenue reports as needed
• Stay aware of reserved inventory & determine with Sales team on reservation expiration
BA or BS
Min. 3-5+ years’ experience in media – planning and/or buying preferred; publisher & agency background a plus
Experience with software platforms (Dealmaker, Wide Orbit.)
Experience with Excel
Highly organized and detailed-oriented; able to multi-task and work on multiple ongoing projects
Comfortable in a fast-paced and changing environment with deadlines
Excellent written and verbal communication skills; ability to communicate effectively with agencies should the need arise
Ability to work independently but must be a team player
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
• Sony Pictures - NY - New York City