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Search Engine Marketing (SEM) Analyst
Vimeo
New York, NY, United States
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As Vimeo’s Search Engine Marketing (SEM) Analyst you will be responsible for monitoring, reporting on and helping grow and optimize SEM campaigns. We are looking for a quantitative mind with a passion for digital marketing. Your responsibilities will include tracking account performance, presenting data, and building and optimizing campaigns. This position directly ties to Vimeo’s overall growth and revenue goals. The ideal candidate has a proven track record of managing SEM ad platforms and delivering on KPIs.
WHAT YOU’LL DO:
• Generate daily, weekly and monthly reporting for all major metrics
• Perform daily account management of SEM accounts
• Monitor, maintain and optimize keywords, ads, budget caps, and KPIs, like impression share and quality score
• Work with cross-functional teams to implement and test creative and ad copy
• Aid in the creation of new paid search and display initiatives, from keyword research, to ad trafficking and building campaigns
• Ensure account, campaign, and ad group structure adhere to SEM best practices
• Design, implement, and track tests to validate bidding strategies, budget rules, landing pages and copy
• Identify areas of improvement for process and/or technological efficiencies by staying atop the latest trends, ad formats, bidding methodologies and processes related to ad ops technologies
SKILLS AND KNOWLEDGE YOU SHOULD POSSESS:
• 1+ years SEM experience at a product focused digital business (e-commerce, SaaS or subscription products preferred) or at a search platform, search engine, or agency
• Experience working with PPC ad platforms (AdWords, Bing, DS3, Oath)
• AdWords/Bing certification a plus
• Highly analytical with deep knowledge of Excel
• Passion for search and digital marketing
• Ability to work with a high level of efficiency and accuracy under tight deadlines
• Strong attention to detail and fidelity to industry best practices
• SEO experience is a plus
• Bachelor's degree
About us:
Vimeo empowers video creators to tell exceptional stories and connect with their audiences and communities. Home to more than 60 million members in over 150 countries, Vimeo is the world’s largest ad-free open video platform and provides powerful tools to host, share and sell videos in the highest quality possible. Founded in 2004 and based in New York City, Vimeo is an operating business of IAC (NASDAQ: IAC). Learn more at www.vimeo.com.