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Account Executive
Tribune Company
Norfolk, VA, United States
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Overview
WTKR, WGNT NORFOLK VA, is seeking a highly motivated experienced Sales Account Executive who enjoys a fast paced environment with a passion to win.
Responsibilities
• Effectively manage and account list of agency and direct clients
• Ability to build and sustain relationships with agency buyers, planners and local business owners
• Strong negotiating skills and the ability to use Nielsen ratings along with qualitative information to fully leverage the station’s unique advantages in the market
• Maintain, grow and develop an existing client list
• Create and present advertising strategies and ideas for local businesses incorporating TV, online and digital mediums to generate new station revenue
• Retain current business and develop new business contacts
• Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising
Qualifications
• Strong organizational, written and presentation skills
• Experience in Word, Excel and PowerPoint
• Ability to build and maintain positive customer relationships
• Ability to overcome objections
• Working knowledge of new media, digital interactive initiatives and social media required
• Outside media sales experience preferred but not required
• Professional appearance
• College degree preferred or equivalent but not required and a minimum of 5 years broadcast sales experience.
Physical Requirements:
The ability to operate a computer and business equipment. Candidate must have their own transportation when on sales calls. Vision to enter, review and approve sales proposals and orders.
Company Info
Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder.