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Account Executive - Media Relations
NYFA
New York, NY, United States
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Description
Opportunity to play an integral role on the media relations team at one of the art world’s most recognized strategic communications and marketing firms
PRIMARY FUNCTION/POSITION SUMMARY:
The Account Executive supports and executes media relations campaigns for FITZ & CO's wide network of international art-world clients. The Account Executive is to implement FITZ & CO’s systems and processes for all aspects of his/her work.
ESSENTIAL JOB FUNCTIONS (Duties include but are not limited to the following):
• Execute media relations campaigns for major international art world clients
• Support senior members of the Media Relations team on accounts with campaign strategy and pitching
• Interact with clients on a daily basis and help to ensure that client expectations are being met
• Pitch features, reviews, and news stories to newspapers, magazines, online media, and broadcast media, in local, national, and international markets
• Write media releases and other media materials, including but not limited to Q&A’s, briefing documents, and fact sheets
• Proofread media releases and other PR materials
• Organize media events and work onsite at these events
• Update database and mailing lists of media and art world contacts. Research new media contacts in order to grow relationships between FITZ & CO and key media
• Contribute to the growth and development of FITZ & CO as an agency both through supporting internal systems as well as offering ideas for new business leads and contacts
• Assist with administrative tasks, including tacking and reporting media coverage, as needed
KEY RELATIONSHIPS:
• FITZ & CO’s Media Relations Team as well as the Social Media and Marketing teams
• Current clients: reporting, communicating, arranging meetings, and attending client meetings
• Media: Editors, critics and writers of major magazines, newspapers, and online media. Producers and hosts of broadcast TV and radio. All media covering arts, culture, fashion, lifestyle, business, finance, and general news.
SUPERVISORY RESPONSIBILITIES:
• Trains new members of team
• Supervises interns along with Account Coordinators on staff
WORKING CONDITIONS:
• Work is performed primarily in the FITZ & CO New York office, with travel as required
• Account Executive is required to be available often before and after company’s normal office hours (M-F, 10-6), and on weekends
• Must adopt and make daily use of office systems such as time tracking (Harvest) and CRM (SalesForce and Cision).
REQUIREMENTS:
• College graduate with 3-5 years of professional experience in public relations, communications, and fine arts, preferably at a PR agency
• Proven track record of delivering print, broadcast and online media results
• Independent self-starter; ambitious hard-worker
• In-depth knowledge of and relationships with the media, specifically art-world and cultural media and key writers, editors, and producers
• Existing art-world media contacts
• Strong written and verbal communications skills
• Excellent organizational skills
• Mac-savvy
• Technical skills: Microsoft Word, Excel, Outlook, Photoshop, Powerpoint, experience with Salesforce and Harvest a plus
• Knowledge and interest in social media
• Foreign language skills a plus