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Brand Manager
TEGNA
Sacramento, CA, United States
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Job Description
Brand Manager- ABC10/Sacramento
KXTV ABC10 in Sacramento, CA is rewriting the rules of local media. We are seeking a Brand Manager to help hone, focus and drive our future. Our Brand Manager will serve as an internal and external brand ambassador, working with a cross functional team to motivate the growth our culture and content. This is a unique opportunity for a results-driven, forward-thinking brand strategist to bring their vision and operational talent to the most innovative media company in Sacramento.
The ideal candidate thrives in an environment of innovation. They will be part-artist, part-scientist, possessing both a creative mindset and a data-driven approach that together fuel a plan forward.
Success in this position hinges on a high EQ and an ability to influence. The ideal candidate has a successful track record of forging strong working relationships up, down and across, internally and externally. At KXTV ABC10, they will work directly with the leadership team and with employees in marketing, news, sales and more. The right candidate will have a positive attitude and be eager to learn.
Responsibilities include but are not limited to:
• Supporting station strategic planning efforts and leading strategic planning efforts for overall station brand.
• Being the brand champion in all station efforts. Educating stakeholders on brand and how to incorporate brand-thinking into their individual work areas.
• Supporting development of compelling content and working alongside content and product leaders to build engaging and consistent brand experiences on all platforms
• Launching strategic marketing campaigns and aligning community and external marketing efforts with brand strategy
• Develop a culture of clarity, commitment and accountability in partnership with HR and station management.
• Gather, analyze, and report key insights with recommendations for solutions
Develop, maintain and track budgets and project schedules
Job Requirements
Background Requirements:
• A minimum of 8 years consumer advertising and promotion experience with a focus on brand strategy, development and management.
• A successful track record of driving consumer growth through brand innovation.
• Keen understanding of brand management with strong ability to evaluate creative from a brand lens.
• A deep understanding of consumer behavior, data analytics and trendspotting and a record of success applying present and future-based insights to ensure a responsive brand.
• The ability to lead creative teams while maintaining a sharp sense of how any given project/potential idea may play out in the marketplace.
• A passion for local and multiplatform content.
• Bachelors’ degree in business, communications or marketing. Masters preferred.
Characteristics for Success:
• Strong organizational, communication and time management skills. They can set goals and manage multiple activities while prioritizing to meet deadlines.
• Humble, positive, professional and flexible with strong interpersonal skills and an ability to work in a fast-paced, dynamic media environment.
• They are a big picture thinker, able to look 6-18 months ahead to ensure the vision of the brand while operating with a sense of urgency in the present.
• Creative, forward-thinking leader who is a team player. We work really hard, have fun and enjoy winning YOU MUST TOO!
• Able to collaborate with a driven peer group of marketing, promotions and news managers.
• High professional standards and personal integrity; a good sense of humor; checks any ego at the door and quickly earns the respect of their colleagues.
• A bold thinker/innovator; act as a creative force with unbridled enthusiasm for growing a thriving and relevant business versus administering and maintaining it.
• Inherently creative and curious; living in a state of constant learning that can benefit the larger organization.
• Competitive mindset, with strong writing and organizational skills
• A positive get-it-done attitude that persists regardless of obstacles and can foster collaboration and input from the team as a whole.
About TEGNA:
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.