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Marketing Manager
RELX Group
Dayton, OH, United States
Job Details - this job has expired, please see similar jobs below
This position exists to impact revenue and profitability objectives in targeted customer segments by explicitly understanding and responding to customer needs and linking them to LexisNexis products and services. Incumbent will develop tactical plans and strategies that best serve these targeted market segments in order to meet the specified lead, deal and revenue goals.
Accountabilities
1. Responsible for building an ongoing knowledge base within targeted customer segment to identify, investigate and qualify major areas of opportunity, including coordination of objectives with the strategies of product development and sales.
2. Develop detailed marketing strategy and plans (including solid fact-based business cases / criteria and possibly budget allocation) to drive incremental revenue (high focus on both new business and cross-sell opportunities) or protect base business area revenue and retention rate objectives. Also, develop market specific programs based on in-depth knowledge and identified opportunities.
3. Develop programs/campaigns and oversee execution of a variety of marketing tactics, including digital marketing, events/webinars, email marketing, web/inbound marketing, social media and other demand generation programs. This role will be responsible for determining the best tactics for meeting the goals, using in-depth product and market knowledge.
4. Measure and analyze marketing activities with appropriate tools. Communicate results and performance against the criteria. Adjust plans and programs as appropriate based upon analysis of pilot results, market segment, or competition.
5. Manage/monitor people and financial program resources as appropriate. Maintain accountability for direction and control of financial and budgetary results.
6. Develop and maintain a strong partnership with the Sales team. Providing valuable sales tools, regular communications, high-quality leads and innovative programs to help both groups mutually achieve their goals.
LexisNexis Legal & Professional is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of RELX Group plc, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide. LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Qualifications
1. Bachelor’s degree required; masters level degree preferred
2. Minimum of five years marketing experience
3. Experience with a marketing automation platform strongly preferred
4. Must have expertise in overseeing or executing digital marketing tactics such as SEO, PPC and Social Media
5. Experience in due diligence, supply chain management or risk monitoring markets a plus
6. Demonstrated strongB2B marketing and project management skills
7. Demonstrated excellent oral and written communication / presentation skills.