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Sr Mgr, Account-Based Marketing
Comcast
Philadelphia, PA, United States
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Comcast Business Services is looking for a Senior Manager, Account-Based Marketing (ABM) who will have responsibility for developing and implementing best practice strategies to increase penetration in accounts and shorten the sales cycle. This position will play a key role in developing resources, tools, and programs to supporting to marketing and sales productivity, and increase account insights and knowledge of the Comcast Business portfolio. Scope includes idea generation, program strategies and management, budgeting, content development plans and documentation and reporting requirements. This position reports into the Director of Customer and Market Engagement.
RESPONSIBILITIES
• Works directly with key stakeholders, cross-functional and leadership teams to strategize delivery and execution of account-focused programs, campaigns and related initiatives, including content development and sales enablement materials for sales to reach key decision-makers and various buying personas.
• Drafts and manages ABM program requirements, and other supporting marketing materials (such as account marketing plans, customer presentations, executive summaries, use cases, methods and procedures, etc.)
• Tracks and manages expenses for marketing budget within +/_ 1% and ensure ABM initiatives are delivering against quarterly objectives
• Provides input to quarterly marketing calendar for ABM programs and marketing levers
• Creates and implements sales enablement tools that facilitate enterprise product and sales objectives and drive account penetration strategies for named accounts
• Develops metrics to track ongoing results and utilization of account-based marketing tools. Manages ABM metrics, reporting and analysis, as required
• Assists with maintaining and identifying new and innovative ways to expand and improve ongoing ABM programs
• Manages and curates content for account teams. Identify account intelligence in the market place that provides access to customer insights and thought leadership content for marketing, sales and product
• Works with product team to develop and update customized content for the sales teams
• Develops an effective program and cadence for evangelizing and communicating internally about ABM (newsletter, weekly flash, or other) that promotes best practices, recognizes wins, provides tips on leveraging ABM tools and approaches, and shares just-in-time customer updates for key stakeholders, cross-functional and leadership teams.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
Minimum Requirements
• BS in Marketing and/or related business experience required
• Minimum 8-11 years of enterprise B2B marketing experience specifically, cable or telecom experience preferred, but not required
• Well versed in Account Based Marketing Principles
• Excellent analytical, written and organizational skills
• Excellent problem solving and critical reasoning skills
• Excellent communication and interpersonal skills
• Prior experience/knowledge of Salesforce a plus
• Ability to work in a fast paced environment and effectively multitask
• Results driven, self-motivated individual with a focus on goal achievement
• Strong presentation skills
Comcast is an EOE/Veterans/Disabled/LGBT employer