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Marketing Science Manager
Razorfish
Miami, FL, United States
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Description
The future is infinitely wide and begging to be reimagined and SapientRazorfish is looking for people who have the courage to make their dent in what has always been. If you have an optimism that says there is no limit to what we can achieve in a time inviting those with vision to shake things up, then we should talk. Our work is fueled by connected thinking, challenging boundaries, and the power of digital redefining a connected world. Our people thrive because of the belief that it’s both our privilege and responsibility to usher our clients and the world into what is next. We’re seeking those who question the status quo and want to reimagine the way the world works while realizing a smarter way for business to help – all in service of improving the daily lives of people, the world, your career. Next_reimagined.
Job Title:
Marketing Science Manager
Office Location:
Miami
Job Summary:
The Manager of Marketing Science will be responsible for designing and activating data driven marketing to create one-to-one experiences that increase business performance and connect with customers across their journey. The ideal candidate will display a balance of experience with leveraging strategy, data, technology and media to increase customer engagement, drive revenue and improve marketing ROI for our clients.
Main duties and responsibilities:
• Solve business problems for our clients – developing a deep understanding of the challenge or opportunity and devising the best strategic solution to it through the use of data, technology, content and media.
• Identifies approach and key deliverables across marketing science offering to meet client marketing and business challenges
• Possesses combination of quantitative and qualitative research competencies; with the ability to merge both qualitative and quantitative research results to deliver deeper insights
• Develop data driven digital strategies by always maintaining a multi-channel customer centric approach and by linking all projects to business results and measuring them accordingly.
• Act as a problem solver to digital marketing challenges across paid (online display, search, social, radio, etc.) and owned media (email, direct mail, website, etc.).
• Drive engagements with clients to define, design, deliver and enable cross platform technology, data and business optimization solutions across leading marketing vendors including Adobe, Salesforce, Google, Oracle, IBM and Microsoft.
• Lead marketing optimization programs, including identifying, evaluating and prioritizing optimizations, for increasing conversion rates and revenue generated from site content, e-mail marketing, digital marketing, SEO/SEM and promotions
• Influence clients to measure true business value by creating a “learning agenda” that highlights how a client can improve business outcomes by employing better measurement techniques
Requirements:
• 6-8 years of relevant experience with digital channels and data driven marketing including demonstrable expertise with marketing technologies, campaign management systems, conversion rate optimization platforms, ad
serving platforms, web analytics systems and data management platforms
• Bachelor’s Degree required preferably in Business Administration, Interactive Marketing, Strategic Marketing, Product Development, Information Management
• Passionate about marketing with an obsession for getting under the skin
of a business (the numbers) and understanding how it works and makes money
• Consulting and activation experience with marketing technology vendors such as Google, Adobe, Oracle, Salesforce, IBM, and Microsoft
• Experience in data driven campaign development and optimization, including but not limited to: digital design/user experience, display marketing campaigns, search (SEO and SEM), social media, mobile applications, content management, and digital analytics.
• Strong team player
• Advanced PPT and Excel skills required
• Dynamic, driven, hands-on style
• Highly effective written and verbal communication skills
• Excellent presentation, influencing and negotiation skills
• Tact, diplomacy, maturity in relating and interacting with people at all levels
As part of our dedication to an inclusive and diverse workforce, SapientRazorfish US is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@sapient.com or you may call us at +1-617-621-0200.