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Creative Director
TEGNA
St. Louis, MO, United States
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Job Description
The Creative Director will work closely with the Director of Marketing to craft and implement the visual identity of the 5 On Your Side brand, not only in promotional materials, but also in newscasts and on our digital platforms. In addition, the Creative Director will be a leader and innovator with respect to our audience experience, helping to devise, support, and implement more dynamic ways of delivering our news product.
Responsibilities
• Support the Director of Marketing in creating and maintaining the visual identity of 5 On Your Side
• Promote a vibrant creative culture within the station that helps inspire the team to experiment and be forward-thinking.
• Provide leadership as part of the station’s audience experience team by providing inspiration, motivation, guidance and training to Marketing and News departments.
• Facilitate communication between various departments to ensure consistency of look and voice, with respect to the 5 On Your Side brand.
• Supervise selected creative projects involving graphics, including show packaging and promo graphics.
• Monitor and give honest assessment of work with constructive criticism and positive reinforcement.
• Play a key role in the day-to-day management of the workflow of on-air graphics in coordination with the News, Engineering, and IT departments.
• Assist Director of Marketing in initiating new systems and protocols to help the work flow and process on the team.
Job Requirements
• 5+ years of experience in Design Studio / Media / News environment
• Expert level Graphic and Motion Graphic skills, including proficiency with Adobe Creative Suite, Cinema 4D
• Experience with TV and/or theatrical production, including knowledge of cameras, lighting, video, etc
• Ability to work with teams from various disciplines, including other designers, news staff, sales department, and promotional department.
• Experience with graphics playback systems, including Vertigo, Newsticker, Namedropper, Chyron
• Experience with editing systems, including Edius and Premiere Pro
• Proficiency for navigating multiple workflows for various on-air graphic devices
About TEGNA:
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.