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Digital Fulfillment PPC Specialist
Lee Enterprises
Davenport, IA, United States
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Description
Position at Lee Enterprises
Amplified Fulfillment delivers integrated digital marketing solutions to clients that draw on expertise across multiple disciplines, including B2B and B2C marketing, branding & awareness, programmatic display, search engine marketing (SEO/PPC), reputation management, creative services, website development, and social media marketing.
The PPC Specialist will work with the SEM team to plan and oversee PPC campaigns as a part of larger, fully integrated marketing campaigns.
Responsibilities:
• Actively monitor and manage hundreds of campaigns across Google/Bing/Facebook
• Manage and execute Amplified Fulfillment PPC strategy (keyword research, ad creation, optimization, competitive research)
• Coordinate with sales team to identify new client opportunities
• Assist in the creation of client proposals
• Analyze and report on campaign performance
• Provide campaign recommendations to sales team
• Keep up to date with PPC industry trends and developments
Desired Skills:
• 1-2 years of comparable experience
• Google AdWords Certification
• Google Analytics Individual Qualification preferred
• Working knowledge of Google Tag Manager & Webmaster tools
• Understanding of search engine ranking factors
• Self-motivated with the ability to work both independently and within a team in a fast paced environment
• Strong decision-making skills
• Good written & verbal communication skills
• Ability to quickly analyze data and make campaign edits based on that analysis