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Market Development - Client Strategy Manager
Gannett
Cincinnati, OH, United States
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Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U.K. media company Newsquest.
The Client Strategy Manager (Marketing) is responsible for the development of
integrated marketing solutions, media planning, digital and mobile solutions,
research, analysis, ad concepts, creative solutions and strategy based on
market specific industry and core customer information for specified clients;
taking the gathered information in combination with audience based selling
principles and applying it to recommendations for such clients in the form of
data, ad design, digital and creative solutions and sales presentations to grow
and/or maintain existing local advertising revenue and drive measurable
results. Work together with advertising sales key account executives to
provide thought leadership and build integrated marketing client solutions
proposals to achieve annual category segment and incremental revenue targets.
Together with key account executives and insights team, manage pipeline
development performing necessary research, needs analysis within specific
industries, and compiling core customer information for specified key account
segments.
Job Function:
• Work in
tandem with key account executives, digital specialists, insights analysts, and
account managers to build a continuous pipeline of sales prospects and
proactively building strategies to maximize revenue potential within designated
segment for local market.
• Collaborate
with advertising sales and marketing teams to understand client business needs
to include client meetings to identify advertiser’s needs, utilize research and
data to create compelling recommendations, and aid in the development of
creative execution of marketing campaigns.
• Perform
in-depth analysis of data to identify opportunities to increase market share
and incorporate knowledge of local market and Gannett suite of products,
especially digital, mobile and DMS solutions. Fully understand audience based
selling principles including how to apply audience analysis and knowledge in
conjunction with research data to discover innovative opportunities for creative
execution and overall strategy. Prepare and lead client presentations and/or
proposals to include research and analysis data as needed.
• Work
closely with Insights & Analytics team to utilize local and national
research tools and programs to compile and analyze data.
• Build
PowerPoint presentations and present information, research, ad concepts or
other elements to clients.
• Highly
proficient in digital media, mobile, & digital marketing solutions and how
advertisers can utilize digital marketing to drive results for their
businesses.
• Produce
creative briefs or case studies and work with creative teams on message
development.
Required Skills:
• Bachelor Degree in Marketing, Business or related field
• 3 - 5 years’ experience in Strategic marketing, Media
planning, Market research, Integrated marketing communications
• Organizational and project management skills.
• Ability to pull and analyze research and develop
effective marketing presentations.
• Proficient with Microsoft Office, Office 365
SharePoint, superior PowerPoint (or similar) presentation skills.
• Must be organized and have exceptional verbal and
written communication skills.
• Strategic Marketing Professional with superior
relationship management skills, strong project management, and
well-developed problem-solving skills