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Market President
iHeartMedia
Riverside, CA, United States
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Job Summary:
Summary - Oversees market activities
RESPONSIBILITIES:
• Executes end-to-end marketing strategies for the company.
• Establishes goals and executes initiatives that align strategic plans, both within regions and across business units, to build unique revenue opportunities that leverage all aspects of the company’s product offerings for key advertisers across all media platforms.
• Implements the operational strategic plan and direction with other Market Managers in the Region and the company.
• Deploys existing marketing resources, products, and marketing strategy by defining and developing new marketing objectives that accelerate brand development and recognition.
• Implements social media marketing strategy with a focus towards growth of social audiences for the company.
• Exercises in-depth monitoring and awareness of the competitive landscapes.
• Produces online marketing plans and other promotional materials to guide national and local online initiatives.
• Works with the product development teams to create new revenue opportunities across all product and programming offerings.
• Supports transactional teams on day-to-day business operations. Builds and nurtures relationships at all levels to fully understand customers’ business and marketing objectives.
• Establishes and maintains a high profile in the social media markets and community.
REQUIRED EXPERIENCE:
• Demonstrated business leadership success and management experience with strong background in revenue generation (sales growth)
• Exceptional business acumen and insightful understanding of industry trends & revenue drivers
• Ability to work within a structured environment to communicate local market status to corporate executives
• Ability to make data driven decisions with speed to achieve maximum results
• Ability to make tough business & people decisions, while creating positive energy in the face of challenges
• Ability to drive team performance and execute in a high performance multi-tasking and dynamic culture
• Undergraduate degree or appropriate combination of education & experience is required; Graduate degree a plus