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Category Analyst
Red Bull Media
Chicago, IL, United States
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#Customer Analysis
Create templates and executive summaries to analyze brand & market trends
Identify opportunity gaps in volume, share, pricing, promotion, shelf space and product distribution
Track, measure, and communicate results from in-store merchandising initiatives using store data
Participate in the coordination of activities essential to sales programs including development of sell sheets, communications to the field, execution tracking, etc.
#Category & Brand Analytics
Generate reports with syndicated and internal sales sources to support Red Bull’s category development strategy
Ability to analyze syndicated data with findings and opportunities
Assist the SCDM prepare category & brand analytics and insights for delivery to our primary contacts at the Division Level
Provide support to the field sales team by educating them on existing tools and addressing ad-hoc data requests as appropriate
Coordinate efforts and communications within the team and the field to ensure all information and analytical requirements are met
Support team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service
Present business reviews and category insights both internally and externally
#Space Planning
Provide Space Management support to the SCDM and Circle K Division Category Managers
Beverage Category Space Planning knowledge (all categories)
Ability to manage competing manufacturer expectations
Analyze planograms and make recommendations to improve category and brand performance
Actively participate in Circle K’s Planogram development process
Develop and present Planogram recommendations relating to merchandising tests and/or other requests from the customer
Qualifications
Excellent oral and written communication skills
Ability to present industry and category information for rapport and influence, with a clear understanding of the business issue and proposed solution(s)
2+ years related work experience
Broad general knowledge of the CPG industry
Strong experience across Microsoft Office suite
Advanced Excel skills including pivot tables, slicers, and automation
Space Management Software Experience a must
Experience with syndicated data tools such as IRI Market Advantage and/or Nielsen Nitro systems
Detail oriented & highly organized with ability to multitask in a team oriented environment
Understands the need for accuracy, timeliness, and a sense of urgency when needed
Enjoys working in a fast paced, quickly evolving role
Strong interpersonal aptitude
Track record of stakeholder management with multiple levels within an organization