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Manager, Consumer Media Relations
Crunchyroll
San Francisco, CA, United States
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Ellation, Inc. is a transformative entertainment company and home of industry-leading platforms Crunchyroll and VRV. Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 25 million registered users and over 1 million subscribers. VRV is a fast-growing entrant in the SVOD space and is an audience-focused aggregation platform featuring premium SVOD channels including Crunchyroll, Funimation, Rooster Teeth, and Shudder. Our offices in San Francisco, Tokyo, and Chișinău develop the product, design, engineering, marketing and content for Crunchyroll and VRV -- we are media and technology experts, and we lead with our digital-first DNA to create experiences for our passionate communities.
We’re looking for a Manager of Consumer Media Relations to join our team in San Francisco, to focus primarily on consumer PR efforts for both Crunchyroll and VRV. We have a compelling position in the industry for both brands and are looking for a media relations maven to help us elevate Crunchyroll and VRV in consumer press.
Primary Responsibilities
• Collaborate with internal stakeholders to roadmap and create compelling pitches for content announcements, events, and evergreen angles
• Media outreach and relationship-building with consumer pub reporters (local and national)
• Garner regular coverage for each brand, including content round-ups, reviews for exclusive content, and unique stories for planned announcements
• Work closely with Social Media team to align activity and repurpose content
• Represent Crunchyroll and VRV as a community expert
Requirements
• Passionate fan of content on both Crunchyroll and VRV
• 3-5+ years of media relations experience, with significant time spent pitching media
• Existing book of media contacts across consumer publications
• Passion for talking shop and building relationships with reporters
• Previous experience in-house or with clients in media or technology -- bonus points for both!
• Team player with the ability to juggle multiple priorities
• Willing to travel as needed for events and other media engagements
Recent Consumer Press Coverage
Crunchyroll
• The Verge - 10 anime series to check out this fall season, and one you probably shouldn’t
• Teen Vogue - "URAHARA" Is the Must-Watch Anime Created by Women About Girls Saving the Day
• VICE - Los Angeles Is Burning in the New 'Blade Runner' Anime Prequel
• Anime News Network - 90% of Crunchyroll Users Identify as Gamers
VRV
• Fansided/Hidden Remote - HarmonQuest Season 2 Episode 7 preview: The City of Forlona
• Cinema Blend - 3 Big Reasons Mythbusters Fans Should Watch Adam Savage's New Show Armor Build
• The Inquisitr - Six Scary Horror Movies for Halloween That Are Overlooked
• Animation Magazine - ‘Dofus’ Series to Stream Exclusively on VRV
Benefits:
• Competitive salary
• Health, dental and vision insurance, 401k, and Commuter benefits
• Fun, passionate and skilled co-workers
• Catered lunch and dinner 4x/week
• Pet friendly environment
About Crunchyroll
Crunchyroll is a leading global destination and platform for Japanese anime and Asian content. Through applications including Crunchyroll for iPhone, iPad, Android, Playstation®3, Playstation®4, Xbox LIVE®, AppleTV, Roku, Internet-enabled TVs, set-top boxes, affiliate websites and its own streaming website, Crunchyroll delivers more than 25,000 episodes and 15,000 hours of officially-licensed content from leading Asian media producers direct to viewers translated professionally in multiple languages within minutes of TV broadcast. The company was founded in 2006 and now has over 700,000 paid subscribers and is a Top 10 SVOD service.
About Ellation, Inc. (General)
Ellation is a leading OTT video business committed to building premium video experiences for passionate superfans and creating a more sustainable direct-to-consumer business model for content creators and programmers. Ellation operates the anime streaming platform Crunchyroll, the crafting site Creativebug, and the recently launched VRV, a curated multi-channel platform for fans of animation, games, sci-fi, fantasy, comedy, horror, and technology.
Ellation is headquartered in San Francisco, CA and is funded by Otter Media, a Joint Venture between The Chernin Group and AT&T.