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Manager, Search Marketing
AMC Networks
New York, NY, United States
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About Us:
AMC Networks is looking for a Search Marketing Manager inside its New Digital Business Group. This dynamic group is focused on new streaming content businesses and currently operates the high-growth subscription streaming video services: Shudder, dedicated to horror, suspense and thrilling entertainment, and Sundance Now, focused on creative and high-quality films, documentaries and TV series.
Shudder and Sundance Now are the leading SVOD services in their respective categories. They offer the best in curated, exclusive and original programming and are accessible on all major streaming video platforms (web, iOS, Android, Roku, Apple TV, FireTV, Xbox, etc.). These services are scaling and expanding globally at an impressive rate.
The culture of the group is entrepreneurial, dynamic, active and responsive. We’re looking for someone with a collaborative spirit, results-oriented mindset, positive outlook and proactive personality.
Overview of Role:
The Search Marketing Manager is responsible for driving customer acquisition through search based channels for Shudder and Sundance Now. S/he must be motivated by hitting and exceeding aggressive growth targets and will have a background in both PPC and SEO.
S/he must be a creative marketer but also data-driven, highly analytical, ROI-focused with a strong track record of driving meaningful growth through continuous optimization and testing.
This is a position that will demand both a keen marketing sense and strong multi-tasking skills to achieve business objectives. The ideal candidate is a team player who isn’t turned off by having to get into the details, and is relentlessly passionate about growing and engaging our community of fans.
Qualifications:
• 2-4 years experience in search marketing (PPC and SEO)
• Experience using search marketing to drive acquisition for both app and web products across Google, Bing, and Apple Search Ads
• Strong proficiency with Excel, Adwords Editor, Google Analytics, Keyword Planning, and SEO tools
• Ability to collect data, analyze trends, proactively make optimziations and report on impact
• Proven, successful track record of increasing acquisition, nurturing, and conversions while managing against aggressive CPL, CPA, and revenue goals through search
• Must be a self starter with the drive to constantly be improving in a fast paced environment
• Highly organized, creative and critical thinker
• Expert written and verbal communication skills
• Experience working with entertainment & media is a bonus
What You'll Do
• Manage online performance-based marketing channels, with a primary focus on paid search and SEO. This role will also have exposure to affiliates, display, and retargeting
• Conceptualize, build, and optimize search campaigns.
• Work with creative and tech teams to build custom landing pages and perform landing page optimization
• Leverage learnings from channel optimization and multivariate testing to iterate and improve acquisition efforts
• Track and report on KPIs for all owned channels
• Analyze data and proactively optimize keywords, bids, match types, copy, etc to hit CPA goals
• Work with internal and external teams to improve the visibility, rank, and relevance of the Shudder and Sundance Now sites
The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.