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Marketing Coordinator
Live Nation Entertainment
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Summary:
The Role:
• Assists in directing and coordinating the activities relating to Marketing and Public Relations. As a member of the Marketing team, your role is to coordinate all Marketing efforts on a show-by-show and venue basis.
Responsibilities:
• Be familiar with the New York DMA and other outlying markets
• Experience with live music marketing and event planning
• Participate with execution of unique, comprehensive marketing, advertising and promotional campaigns for Live Nation concerts within the designated territory
• Familiar with digital marketing & social media platforms including the distribution of targeted e-cards, bi-weekly newsletters to the Live Nation database, social media engagement, content development and paid campaigns
• Help develop brand marketing plans and identify strategic marketing partners and opportunities that benefit the overall venue
• Strong communicator with ability to develop productive working relationships with the senior marketing, talent promoter and operations team
• Establish relationships and community building efforts with local businesses
• Work with all team members to coordinate and execute effective external and n-venue activations and promotions
• Assist with paid media relationships including, but not limited to, digital, social, radio, TV, print and outdoor vendor relations
• Manage and provide on-going accurate accounting on all marketing spends
• Help coordinate street team and grassroots marketing efforts with local market contacts as well as track effectiveness of efforts
• Assist with weekly distribution of press announcements to media outlets that drive earned media pre-show and benefit the overall venue
• Responsible for helping to execute and track localized ticketing promotions and programs that drive sales and/or extend marketing budgets per show
• Assist alliance teams in the development and fulfillment of sponsorship programs
• Assist with pre-show/day of show press with independent publicists and managers as directed
• Provide ideas for programming content for non-show nights including but not limited to local showcases, club nights, neighborhood events and tent pole programming
• Execute pre and post-show events and promotions in and around the venue that increase food and beverage opportunities
• Ability to capture real-time, night of show coverage and lifestyle content for venue marketing and social channels as part of venue’s overall content strategy
Qualifications:
Required:
• Bachelor’s degree in public relations or related degree,
• 3-5 years marketing experience.
• Detail-oriented and able to coordinate multiple work streams under deadline pressure
• Ability to take initiative, problem solve and perform research
• General knowledge of music, sports, theater, and family events
• Knowledge of concert promotion and live event business
• Tolerance of all cultures, music and art forms
If the above description sounds like you and fits your background, apply online at http://www.livenation.com/careers/index.html to join the Live Nation Entertainment team today!
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.