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Director, Sports Marketing & Activation
Live Nation Entertainment
New York, NY, United States
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Job Summary:
Who are we?
Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. Ticketmaster is the global event ticketing leader with over 465 million tickets sold and more than 12,500 clients in 22 countries. Live Nation Concerts has become the single largest provider of live entertainment in the world producing over 25,500 shows annually for over 3,300 artists in 37 countries. Artist Nation Management is one of the world’s leading artist management companies, representing more than 350 artists. These businesses power Live Nation Media & Sponsorship to deliver music marketing programs across 900 brands enabling advertisers to tap into the 63 million fans Live Nation Entertainment delivers annually through its live event and digital platforms. For additional information, visit www.livenationentertainment.com.
Who are you?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
The Role:
One of Live Nation joint ventures
is seeking a dynamic and strategic employee to direct sports marketing and brand activation that can develop and grow our clients’ brands. In addition to brand development of our clients, this position will work with the activation team to ensure that partnership elements are executed and the collaborations enhance client and partner brands. The ideal candidate has a strong background in sports with teams, league or media. They are creative, innovative, collaborative, passionate, high-energy, self-starter that can quickly adapt to the company culture and deliver opportunities to our athletes.
Responsibilities:
Marketing
• Develop strategic plans for athletes and oversee implementation of marketing plans
• Collaborate with all departments to ensure that brand guidelines for are enhanced through all programming and interaction
• Build relationships with teams and leagues and leverage their assets to accomplish overall marketing goals
• Develop a monthly report for ownership and clients
• Execute marketing elements of brand contracts
• Manage a staff to accomplish organizational goals while developing the individuals goals and strengths
Brand Activation
• Participate in activation of partnerships at events
Qualifications:
• 5 to 7 years of experience in marketing and partner activation
• Bachelor’s degree required
• Experience in the sports and entertainment industry
• Ability to meet deadlines under pressure
• Strong management skills
• Understanding of the media, entertainment, sports and music landscape
• Creative thinking and the ability to generate out-of-the-box ideas/concepts
• Ability to manage multiple projects simultaneously
• High level of energy and commitment
• Strong written and oral c
• Communications skills – ability to communicate clearly and effectively
• A clear understanding of the importance of client service is required
• Must be able to work under tight deadlines to develop and execute strategic programs
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Note – This position is with a Live Nation joint venture. Benefits are not the same.