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Digital Optimization Specialist
Gannett
Asheville, NC, United States
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USA TODAY NETWORK is one of the top 20 digital companies in the country, sharing the list with Google, Facebook, and Amazon. And we have over 100 million unique visitors a month, which is more than Buzzfeed, Yahoo News, and Huffington Post. Because our team consists of over 110 local properties with USA TODAY at the helm, you’ll have the luxury of living in a community you love while making a national impact.
The Asheville Citizen-Times media group, has an opening for a Digital Optimization Specialist who will provide support to the team to ensure we deliver solutions to an engaged audience using a variety of sophisticated tools and resources, and provide our clients with integrated digital marketing expertise to help them meet their goals.
In this role, you will:
• Support the digital advertising sales team with client growth, reducing churn and generating new business
• Produce campaign performance reports, providing key insights and optimization recommendations that prove ROI with data
• Conduct market research to support client initiatives and identification of further opportunities in the marketplace
• Assist with the ordering, processing and trafficking of sales orders, including creative design specifications, proofing, and client approvals
• Work closely with agency Account Managers as property liaison to ensure effective communication for all parties involved, including customers
• Assist in the creation of sales presentations that articulate the USA TODAY NETWORK's value proposition
• Serve as a point of contact for digital team, with active client contact, ensuring superior customer service
• Partner with your colleagues pre and post-sale to ensure all customer needs are met
We offer a robust, rewarding career experience:
• Work with the best: We'll surround you with talented leaders driven toward your success and ours
• Do well here: Further your career while working to serve the greater good in our community
• Go big: We'll equip you with the region's best marketing services and solutions, empowering you to deliver unparalleled results to your customers
• Get in now: Join the ground floor of a national organization in the midst of rapid transformation to a new and exciting media start-up - an invaluable career experience
Signs you may be a great fit for the job:
• Proficient with Microsoft Office, especially PowerPoint and Excel, and strong acumen for technology solutions
• You are collaborative and like to partner with your colleagues, effectively managing the workflow of multiple projects
• You are strategic and an agent of change, focusing on execution of results oriented campaigns for your customers
• When you communicate, people listen. And when you listen, people feel heard
• You're a problem solver who thrives on challenges and can simplify the complex • You graduated college with an impressive GPA and an extracurricular life
• You possess 1-2+ years of relevant experience
Qualified candidates for the position must demonstrate these key competencies:
• Aptitude or acumen for digital marketing
• History of driving results
• Ability to think and act strategically
• Strong two-way communication skills
• Effective collaborator
Here's what we have to offer:
• Competitive compensation
• Comprehensive Health, Dental and Vision coverage
• Life Insurance
• 401(K) Saving Plan
• Paid Time Off
• Paid Company Holidays
• Paid Time Off to Volunteer in the Community
• Employee Discount Program