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Research Analyst
iHeartMedia
New York, NY, United States
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Job Summary:
Research Analyst - Support iHeartMedia National advertising sales, marketing and digital team and senior management by providing quantitative and qualitative research insights to inform sales and presentation efforts for key Connections and Digital Accounts.
Research Analyst
Support iHeartMedia National advertising sales, marketing and digital team and senior management by providing quantitative and qualitative research insights to inform sales and presentation efforts for key Connections and Digital Accounts.
Description
• Utilize primary and syndicated research databases to provide national and market-level quantitative and qualitative data for prospective and current clients.
• Create insightful data driven presentations that meet the client’s objectives.
• Fulfill ad-hoc research requests for a variety of data including: audience metrics, competitive advertising spending, media geography, competitive information and CPP/CPM data
• Create, update, and report data-driven information in a timely manner for internal audiences
• Provide ongoing digital data research support, audience updates and digital and social reporting for corporate and client needs
• Design research approaches to best address the full complement of iHeartMedia assets and advertising impact.
Requirements
• Experience with media research and software programs including Nielsen Audio, Scarborough, GfK/MRI, AdSpender, ACT1 and Strata
• Experience with primary research and consumer insights is a plus
• Familiarity with digital advertising research approaches
• Proficient in Microsoft Office, especially PowerPoint and Excel
• Strong Marketing and Presentation skills
• Strong combination of analytical aptitude and creative problem-solving skills
• Excellent written and verbal communication skills
• Ability and desire to proactively collaborate with management and sales executives
• Ability to perform under pressure and meet deadlines
• Bachelor degree