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Marketing Manager
Live Nation Entertainment
Boca Raton, FL, United States
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Job Summary:
We are seeking a Marketing Manager to design and implement marketing strategies in the greater South Florida area covering shows in various markets.
Essential Duties & Responsibilities:
• Develop marketing and promotional plans for events in Florida including radio, television, print, outdoor, grassroots and online marketing efforts.
• Execute promotional efforts on site at Live Nation events
• Operate within budgetary constraints and track all expenditures and ticket allocations for up to 50 events simultaneously
• Manage marketing budget of $1,500,000 for assigned shows
• Work on events with capacities ranging from 100 to 50,000 people.
• Work as a part of a collaborative team made up of personnel in booking, marketing, ticketing, sponsorship, operations and production
• Engage in active dialogue with agents and artist management
• Maintain relationships with area promotions directors, sales representatives, and various media personnel
• Produce creative and engaging advertising materials
Skills & Qualities
Desired :
• Working knowledge of music, the music industry, audiences for varying artists, and potential markets for artists. Passion for music is essential.
• Experience buying & negotiating advertising and promotions
• Experience & knowledge of new media formats and social network marketing tactics
• Exposure to and experience with music industry managers and agents
• Strong attention to detail and organizational skills
• Ability to work well under strict deadlines and in a high stress environment
• Flexibility
• Strong writing ability
• Strong interpersonal communications skills
Education & Knowledge Desired
• Min 1-3 years of Manager level or better experience in the field of music marketing
• Bachelor’s degree in Marketing or related entertainment industry or equivalent relevant experience
• Strong familiarity with the local media markets
• Strong computer skills (PC based office)
Physical Requirements/Work Environment
Sits for extended periods of time at a computer station or work desk; stands and walks regularly throughout the day; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels.
Equal Employment Opportunity
Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be all-inclusive, and can be modified at any time if requested by management.