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Manager, Web Analytics
WWE
Stamford, CT, United States
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The Manager, Web Analyticswill support internal stakeholders through quantitative analytics relating to WWE’s digital consumer web, mobile, and OTT platforms. This will include reporting and analysis, developing data visualizations and interactive dashboards, assisting in the development of WWE’s enterprise data platform, and supporting business decisions across multiple departments with data-driven insight.
Key Responsibilities:
• Work with Digital stakeholders to understand business objectives and analytical priorities
• Create and maintain reports and automated interactive dashboards for measuring performance
• Conduct ad-hoc and deep-dive analyses to derive insights and recommendations related to digital trends and consumer behavior on WWE digital web, mobile, and OTT platforms
• Support A/B testing design, analysis, and recommendations
• Continually improve web analytics data quality; partner with Product teams on tracking of ongoing development and new features, and on enhancing current tagging
• Conduct proactive data mining and profiling, supporting initiatives to optimize digital fan experiences and business outcomes
• Provide functional specifications and quality assurance for ingestion, validation, and structuring of data from web analytics tools and other sources in WWE’s enterprise data platform
• Partner with other Data Analytics teams to produce collaborative strategic insights
Essential Qualifications:
• Minimum 4 years of related web analytics and/or data science experience
• Bachelor degree with analytical focus (e.g., Business Administration, Marketing, Statistics, Economics, Engineering, Computer Science, Mathematics, etc.)
• Strong understanding of consumer web/mobile, app, social, and/or OTT content platforms
• Understanding of agile web product development and A/B testing tools and methodology
• Proficiency in analyzing data from web analytics tools, e.g., Google Analytics / Adobe Analytics
• Basic technical knowledge of tag manager and web analytics tracking implementation & QA
• Highly Proficient in SQL (e.g., Redshift, BigQuery, MySQL)
• Experience with Business Intelligence and Data Visualization tools (e.g., Tableau, Cognos, Qlik)
• Proficiency in building, maintaining, and validating Excel reports and models
• Ability to synthesize complex qualitative and quantitative data and communicate relevant insights and recommendations using data visualization
• Strong organizational skills; ability to handle multiple concurrent projects and work independently
• Strong written and verbal communication skills, including the ability to communicate clearly and confidently with internal stakeholders
Other Relevant Experience (a plus):
• Experience analyzing data from sources such as YouTube, social networks, DFP, video players, and/or digital 3rd party measurement tools (e.g., comScore, Nielsen, Dynamic Logic)
• Experience with statistical toolsets such as R, SPSS or SAS
• Experience working with big data platforms (e.g., EMR, Spark, Hive)
• Experience with application programming languages (e.g., Python, Java) and reporting APIs
• Working knowledge of machine learning and predictive analytics (e.g., regression, clustering)
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