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Digital Account Manager
Gannett
Fort Myers, FL, United States
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USA TODAY NETWORK is one of the top 20 digital companies in the country, sharing the list with Google, Facebook, and Amazon. And we have over 100 million unique visitors a month, which is more than Buzzfeed, Yahoo News, and Huffington Post. Because our team consists of over 110 local properties with USA TODAY at the helm, you’ll have the luxury of living in a community you love while making a national impact.
The News-Press, part of the USA TODAY Network, seeks a highly motivated and dynamic individual to join our Team as a Digital Account Manager. The Digital Account Manager manages the media ad campaign life cycle for our clients, including ordering and overseeing fulfillment, optimization, reporting, and needed improvements to the campaign to deliver results. The Digital Account Manager partners with the Account Executives, and Digital Specialist, making sure that orders are done in a timely manner, facilitates acquisition of media assets for fulfillment, provides useful campaign insights as well as manages performance goals surrounding advertising campaigns and provides upsell and cross-sell opportunities to achieve customer expectations. Building revenue through superior ad campaign management and customer relationship management is a must. We have found our successful Digital Account Managers have a comprehensive knowledge of the industry, are familiar with Google Analytics, are customer service and detail focused, have an agency/advertising and sales background and have strong computer skills.
KEY RESPONSIBILITIES:
• Deep understanding of the digital advertising marketplace (search, social and display) with the ability to leverage the portfolio of the company’s digital ad and media services offerings to meet the client’s objectives.
• Order digital products and facilitate deliverables needed for fulfilment of campaigns to go live.
• Monitor the performance of active campaign by utilizing display ad network tools, central ad operations communications and DMS tracking systems.
• Identify opportunities to improve the quality of creative products that are included in the campaign to include email blasts, ad creative and keywords.
• Engage with the sales team providing regular reporting updates regarding the performance of campaigns.
• Partner with account manager and account executive in monitoring and delivering components of the campaign post-sale.
• Utilize the analysis in upsell and cross sell opportunities with clients.
• Utilize this information to recommend sales and sponsorship opportunities with the sales team.
• Effectively manage workflow and multiple projects in a timely manager to meet deadlines. Proactively initiate projects as needed to support sales team.
• Serve as the primary contact with vendors to troubleshoot campaign matters, performance reporting and other functions related to the optimization of sold advertising campaigns.
QUALIFICATIONS / REQUIREMENTS:
• Bachelor’s Degree and/or one to three years’ experience in account management preferably in a sales or agency environment.
• Demonstrated knowledge of digital media platforms.
• Proven record of success in a goal oriented, highly accountable environment.
• Demonstrated success in delivering customer solutions based on identified needs.
• Strong computer skills including: Microsoft Excel, Outlook, Power Point and Word. Prior experience with salesforce.com or other CRHM tool preferred.
• Exceptional customer service and relationship management abilities.
• Persuasive verbal and written communication skills, including solid proofing skills.
• Proven ability to multi-task in a deadline-driven fast-paced environment.
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