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Research Analyst
iHeartMedia
New York, NY, United States
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Job Summary:
Research Analyst position within iHeartMedia's Premiere Networks research group that supports all aspects of sales and revenue growth across Premiere's diverse and top ranking National Networks and programming. This position provides ongoing qualitative and quantitative analysis to support all East Coast sales team research needs for Premiere, and works closely with sales and other researchers to help drive sales and revenue growth across Premiere's radio and multi-platform assets.
Job Title: Analyst, Ad Sales Research – iHeartMedia, Premiere Networks
Location: New York
Responsibilities:
Presale:
Be an authority on Premiere Networks, which syndicates 90 radio programs and services to more than 5,500 radio affiliates.
Develop customized research using syndicated qualitative and quantitative tools for developmental and active business.
Communicate qualitative and quantitative findings via clear, concise sales presentations.
Provide cross media analyses that communicate the efficacy of audio in comparison to other media outlets, including TV share shift analysis to show benefits of shifting a portion of TV budget to radio.
Developing Research Tools:
Update audience research tools used by sales and marketing. Maintain core demo data as well as primary stats for programs and services.
Work to create companion selling pieces to highlight the relationship between Premiere Networks offerings and how they fit into the story of iHeartMedia solutions overall.
Team:
Cross training between business units for knowledge base and flexibility to work collaboratively across the entire 20+ national research team, including digital and ad effectiveness research.
Contribute to culture of team passionate about creating narrative insights based on research data.
Requirements:
Bachelor’s degree from a four-year college
Proficient in Excel and PowerPoint
Detail oriented with good writing and analytic skills
Comfortable providing accurate findings with urgent timing
Ability to work independently
Previous experience in Marketing, Finance, or Research fields (internships or paid positions)
Location
New York, NY: 125 West 55th Street, 10019
Position Type
Regular
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.