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Affiliate Marketing Coordinator
Cumulus Media
New York, NY, United States
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Affiliate Marketing Coordinator
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Country Music Awards, and the Billboard Music Awards. For more information please visit www.westwoodone.com.
Focus
• Coordination of communications to affiliates and prospects on announcements of products and services offered to stations by Westwood One. The communication will be done through state of the art electronic communication as well as social media
• Work with marketing on design and implementation of communication pieces to affiliates and prospects
• Work with Affiliate Operations on maintaining a database to ensure communication is accurate and timely
• Work with research department on using ratings success for all products to market to stations
• Track the progress of shows on a monthly and quarterly basis and create stories for Affiliate Sellers to target clearance for shows
• Coordinate with Affiliate Sellers on specific research projects to find information on stations to help in the effort to gain clearance in key markets
• Work with sales on identifying key void markets or markets that under index where the affiliate marketing effort can be structured to gain impactful clearance opportunities
• Work with head of Affiliate Sales on ensuring key leads are being vetted through lead generation services and that CRM activity of sellers matches the marketing effort
Qualifications | Competency
• College degree with a background in media is preferred
• Proficient at all key social media including Facebook, Twitter, Instagram, etc.
• Proficient in Excel
• Strong organizational skills including database management a must
What We Offer
We offer an impressive compensation and benefit package including health, dental and vision, 401(k) Plan, and much more.
Cumulus | Westwood One is an equal opportunity employer.