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Producer - Digital Content & Strategy
Nexstar Media Group
Green Bay, WI, United States
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Job Description
Job Title: Producer – Digital Content & Strategy
Education: Bachelor's Degree
Career Level: Experienced
Location: WFRV TV Green Bay, WI / Nexstar Media Group
Category: News
Job Type: Full-time / Hourly
Job Description
The Producer of Digital Content and Strategy selects, creates and organizes stories for WFRV Local 5’s primary website and all social media platforms. This person is responsible for maintaining an aggressive strategy online and is committed to utilizing digital to draw people to our broadcast news products.
• The Producer / Digital Content & Strategy understands how to drive web traffic including:
• How digital content should be written and presented
• What drives social media platforms like Twitter, Facebook and Instagram
• Excels at increasing followers and viewers and creates a product people in NE Wisconsin view as a go-to for the latest news, weather, information, culture and ideas
• Can devise a multi-faceted strategy with the News Director to drive digital and integrate it successfully within our broadcasts
• Utilizes our mobile application as a foundation to drive followers
• Has superb news judgment
• Is a leader in the newsroom
• Understands how to get staff to create content for all platforms
• Is interested in creating a newsroom of the future that is DIGITAL FIRST and works with broadcast / digital producers to execute that strategy
• Can manage staff, utilize resources and handle scheduling staff assignments
• Thinks long-term but is nimble enough to respond to breaking news with fresh ideas and present to followers in the optimal way
• Can help set up systems and processes
• Ensures the website and social media pages are accurate and clean
• Is willing to have a presence on-air and on-line
• Skills Required:
◦ Bachelor’s degree in Journalism, or a related field, or an equivalent combination of education and work related experience.
◦ Fluency in English.
◦ Excellent communication skills, both oral and written.
◦ Minimum two years’ experience in news operations.
◦ Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
◦ Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously.
◦ Flexibility to work any shift.
Physical Demands and Work Environment:
The Producer Digital Content & Strategy must be able to stand, sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions. In addition, the News Producer must be able to lift, set up and operate equipment weighing up to 25 pounds, and be able to handle, control or feel objects, tools or controls. Repetitive movements are required. Work may be conducted in extremely bright or inadequate lighting conditions.