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Marketing Manager
Pinterest
San Francisco, CA, United States
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SMB Marketing Manager
We’re looking for a rockstar performance marketer who can transform the way we find, connect with and deliver qualified SMB leads to our sales team. You’ll love living in the data, bridging great content with actionable and measurable marketing programs.
What you’ll do:
• Own acquisition strategy and lead performance marketing programs for our SMB business, driving qualified leads to the SMB sales team.
• Create full-funnel marketing programs that move prospects from awareness and consideration through to conversion.
• Act as the primary SMB contact with our media agency to drive planning, campaign execution and analysis.
• Bring a performance marketer’s voice to the table as part of our broader Partner Marketing team, working closely with the SMB Marketing Communications manager as well as our content, channel and email marketing leads.
What we’re looking for:
• 7+ years of experience leading and running acquisition programs across digital channels.
• Understanding of the unique needs of the SMB audience and proven success creating programs that help deliver leads for an SMB sales team.
• Experience working on CRM programs using marketing automation tools to drive smarter performance marketing through targeting, segmentation and data.
• Ability to use data to plan/forecast, optimize campaigns and deliver on ROI/ROAS goals.