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Marketing Manager - Sales Enablement
Dow Jones
New York, NY, United States
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Job Description
MARKETING MANAGER, SALES ENABLEMENT
Who we are and what we do?
The newly developed Professional Membership team is responsible for recruiting and retaining members of the world’s foremost influential business membership. We equip ambitious professionals with the essential intelligence and tools they need to better lead their industries, grow their businesses and advance their careers. We provide a highly specialized service that builds on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.
Responsibilities Include:
This position will support the revenue growth in our new Professional Membership unit by enabling our sales teams to better address their clients’ needs and increase their book of business. The candidate will have the ability to develop a deep understanding of our existing customers and prospects. They will also understand our offerings inside and out. They will ensure that those audiences and products are well understood to the sales teams and help guide training efforts to ensure the value proposition is clear.
This candidate will also be responsible for briefing out to our design team compelling go to market sales materials for the sales team. This will include a series of email templates to be used by the sales team, sell sheets and videos. These should be compelling materials that truly drive sales.
The candidate will track the progress of the brief and manage the implementation from beginning to end to ensure assets are delivered to impeccable quality standards and on time.
This person will have to work extremely closely with the sales team, who sell via phone and face to face to PR agencies, communications departments, department heads and C-Suite executives.
Requirements:
• 2-5 years experience in B to B sales enablement marketing
• Exceptional written and verbal communication skills
• Proven ability to multi-task and adhere to tight deadlines in a fast paced, collaborative environment
• Great design sensibility
• Excellent project management and organizational skills with a keen attention to detail
• Strong portfolio of work showcasing various forms of marketing collateral
• Proficient in Microsoft Office suite
• Bachelor’s degree
• Experience with Salesforce.com
Company Overview
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets
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