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Digital Advertising Operations Executive
Springer
London, , United Kingdom
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Nature Research is a flagship portfolio of journals, products and services including Nature and the Nature-branded journals, dedicated to serving the scientific community.
Digital Advertising Operations Executive
Nature Research Group
Kings Cross, London
The Digital Advertising Operations Executive is part of a team responsible for implementing Digital advertising/marketing campaigns on behalf of the Springer Nature commercial team and their respective advertisers as well as the marketing teams, in accordance with the agreed departmental Service Level Agreement.
Responsibilities
• Communicate with sales representatives, advertising clients, marketing managers and internal design team to obtain necessary campaign assets
• Requesting advertising creative content and materials within turnaround timescales, ensure insertion orders are received to specification and within sufficient lead time to allow uploading and operation across all digital advertising channels
• Review and perform quality assurance tests on all advertising materials once received
• Create orders, define targeting criteria, upload banners and rich media assets via our advertising server
• Support the management of the email process workflow including planning email schedule calendar, creating email content, proofing and deployment
• Regularly monitoring performance of digital campaigns to ensure they are serving to contracted goals
• Communicate and implement solutions/ optimisation opportunities to sales or marketing teams
• QA and troubleshoot all creative assets and liaising with clients, agencies and third party vendors where necessary
• Assist in maintaining and communicating technical specifications of digital advertising products to sales teams and clients
• Provide forecasts of available banner inventory for display campaigns as well as generating queries to provide estimated recipient figures for email campaigns
• Building audience segments in DMP to provide enhanced targeting opportunities
• Reporting and analysis of all digital campaigns and utilising attention metrics platform for banner reporting data
• Attend industry related training courses and seminars to continually develop digital advertising industry knowledge
• Assisting colleagues in New York/London office with their workloads and cover their responsibilities in the event of absence
• Supporting digital advertising projects and various product development initiatives.
Key Relationships
• External clients/Media agencies, Sales Representatives, Department Managers, Production, Product, Development and Marketing teams.
Experience, skills and qualifications
Essential
• Experience working with sales team and/or client-facing role
• Very familiar with using ad server systems such as DFP/AppNexus and an email service provider e.g. Silverpop/ Mailchimp
• Knowledge of HTML, javascript and coding languages
• Proficiency with MS Office: Word, Excel and Outlook
• Extremely detail orientated
• Highly organised and proactive
• Problem solving skills
Desired
• Knowledge of Data Management Platform (DMP) e.g. Krux
• Experience working with analytical tools e.g. Moat
In return, we will pay you a competitive salary, with many flexible benefits and opportunities to learn and progress.
Visit the Springer Nature Editorial and Publishing website at www.springernature.com/editorial-and-publishing-jobs for more information about our Research E&P career opportunities.